How professional services firms can leverage live video to build their brands online

Stephanie Liu is a Live Streaming Strategist and the host of Lights, Camera, Live on Facebook, where she teaches professionals to transform their social media marketing strategy. She is the Founder of Stephanie Liu Marketing, an agency dedicated to helping you captivate your audience and master the art of social marketing. Additionally, Stephanie is the Co-founder and Co-organizer of Leap Into Live Streaming Bootcamp, a virtual event designed as a crash course in live video. 

Stephanie has a bachelor’s degree in psychology from San Diego State University and is a certified Neuro Linguistic Programming Trainer. Stephanie’s work has been recognized and awarded by Forbes, Online Marketing Media and Advertising (OMMA), PR Daily, Forrester, Gartner and 1to1 Media. She has spoken at many events, including Social Media Marketing World, VidCon, and Podcast Movement. Stephanie is also the co-author of the book, The Ultimate Guide to Social Media.

Here’s a glimpse of what you’ll learn: 

  • Stephanie Liu explains how her approach to live video can help revitalize personal and professional brands 
  • The benefits of live vs. recorded video
  • How to structure your first live video to produce relevant content
  • What are the benefits of episodic content?
  • Stephanie shares her strategies for structuring live video 
  • What do lawyers need to know about building rapport online?
  • What are the best platforms for live streaming?
  • Stephanie offers tips on how to promote your live stream
  • How to repurpose your live videos into other content
  • How has the pandemic affected live streaming?
  • Where to learn more about Stephanie Liu

In this episode:

There’s a strong chance that you’ve stumbled across live streaming events and possibly even attended a few. They’re a great way to reach a larger audience and maintain current relationships. So why not consider hosting your own?

According to Stephanie Liu of Lights, Camera, Live, leveraging live video can help you go from unknown to unforgettable and is one of the fastest ways for brands to become top of mind and tip of tongue. She wants to make live streaming a new way for lawyers and other professionals to build their brand. 

In this week's episode of Spill the Ink, host Michelle Calcote King sits down with live streaming strategist and host of Lights, Camera, Live, Stephanie Liu, to discuss using live video to expand your business and keep in touch with current and prospective clients. Stephanie shares tips on how to structure live video, what the best streaming platforms are and how to repurpose video content. Plus, Stephanie explains the benefits of live video and how to show up with authenticity. Stay Tuned.

Resources mentioned in this episode:

Sponsor for this episode:

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketingvideo marketingpublic relationslead generation services, and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York TimesThe Wall Street JournalLaw360The American LawyerThe National Law Journal, and many more.


Featured Guest

Stephanie Liu

Stephanie Liu Marketing


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