How to start a law blog

Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, Michelle brings a global perspective to her clients in the Southeast and beyond. 

In 2008, Michelle was recognized by the Jacksonville Business Journal as one of the city’s “40 under 40” up-and-coming professionals. In 2015, the same paper named her a “Woman of Influence.” Currently, Michelle is Chair of the Legal Marketing Association's Jacksonville chapter, a member of the Florida Bar's Grievance Committee, a Trustee for the Jacksonville Regional Chamber of Commerce, and a board member with Greenscape of Jacksonville.

Here’s a glimpse of what you’ll learn: 

  • Michelle Calcote King explains why you should consider starting a legal blog
  • How to build a blog structure on your website
  • The importance of choosing a niche topic for your blog
  • Michelle’s best practices for turning common questions from clients into blog posts
  • How can your blog boost your media coverage?
  • Michelle shares her tips for brainstorming and creating engaging content
  • The best ways to promote your law blog: email newsletters, guest blogging, and more
  • Does blogging violate bar advertising rules?

In this episode…

When someone is looking for a lawyer, they want to know that they’ll be working with a professional that understands their needs and can help with their unique challenges. One of the most effective ways for a lawyer to share their expertise and engage with these potential clients is to start a legal blog.  

According to Michelle Calcote King, the Principal and President of Reputation Ink, starting a legal blog can help you share your message, build your reputation, and get more clients. So, what do you need to know to get your law blog started today?

Tune in to this episode of Spill the Ink as Michelle Calcote King, the Principal and President of Reputation Ink, is joined by John Corcoran of Rise25 Media. Michelle talks about the benefits of running a legal blog and shares her tips for starting your own today. She also provides her insights into choosing a specific focus for your blog, writing engaging posts, and effectively promoting your content on different platforms. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services, and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal, and many more.

To learn more visit or email them at today.


Featured Guest

Michelle Calcote King

Reputation Ink


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