JACKSONVILLE, Fla. (April 29, 2025) — The American Advertising Federation (AAF) has awarded Reputation Ink a Gold ADDY and the prestigious Best of Show honor in the print category for Superior Construction’s 2023 Annual Report.
"Creating an annual report that honors a 100-year legacy while simultaneously positioning Superior Construction for its future required a delicate balance," said Michelle Calcote King, principal and president of Reputation Ink, the public relations and thought leadership marketing agency for B2B professional services. "We crafted a narrative that celebrated their remarkable family-business journey from 1923 to today, while showcasing their strategic vision."
The report's design and content highlighted Superior's mission to provide innovative solutions for America's growing infrastructure needs and its goal to become the nation's preferred heavy civil contractor. The piece was created to communicate the company's industry leadership and innovative approach to stakeholders and clients.
"This goes above and beyond your average corporate annual report. The 206-page yearbook conveys Superior's unique identity as both a family business with deep roots and an innovative infrastructure leader," said Steven Gallo, Vice President of Client Services at Reputation Ink. "We deliberately chose design elements and storytelling approaches that reflected their dual commitment to family-oriented culture and cutting-edge solutions."
The American Advertising Awards is the industry's largest and most representative competition, attracting nearly 35,000 entries annually in local AAF competitions. AAF’s mission is to recognize and reward the creative spirit of excellence in the art of advertising, marketing and communications.
This win adds to Reputation Ink's growing collection of industry accolades. The agency has won Gold and Silver ADDYs for several of its holiday creative campaigns, and has been recognized by the Bulldog PR Awards for its podcast, Spill the Ink, and INKsights newsletter.
About Reputation Ink
Reputation Ink is a B2B professional services marketing and public relations agency. The firm focuses on three areas: corporate law, architecture, engineering and construction (AEC), and business-to-business companies. Providing public relations, content marketing, social media marketing and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.