JACKSONVILLE, Fla. (February 13, 2019) — Long-time Reputation Ink client Stellar is in the national spotlight for its work on behalf of Royal Cup Coffee & Tea.
ProFood World has named Royal Cup’s coffee processing facility in Birmingham, Alabama, its 2019 Manufacturing Innovation of the Year. The facility will be recognized at the ProFood Tech event in Chicago next month.
The distinction recognizes the state-of-the-art plant expansion designed and built by Stellar, a fully integrated firm focused on design, engineering, construction and mechanical services worldwide.
The Reputation Ink team helped tell the story of the facility’s cutting-edge features, Stellar’s process in designing and executing the expansion and the impact the project has had on Royal Cup’s growing business. The agency’s writers and designers interviewed stakeholders, drafted the narrative and designed the award submission that ultimately won over the judges.
“Our sweet spot is telling complex, technical stories for B2B companies,” said Michelle Calcote King, Reputation Ink’s principal and president. “We are proud that we could help Stellar showcase its innovative work for Royal Cup.”
Reputation Ink has helped Stellar win several industry awards over the years such as Food Engineering’s 2015 Fabulous Food Plant and 2016 Fabulous Food Plant recognitions.
Learn more about the agency’s work with Stellar in this case study.
About Reputation Ink
Reputation Ink is a B2B marketing agency built for complex industries, including corporate law, architecture, engineering and construction (AEC), technology and software as a service (SaaS) and other business-to-business industries. Providing content marketing, public relations and lead generation services, the agency has generated millions in ROI for its clients.