How to differentiate and market your law firm with Ken Hardison of PILMMA

Ken Hardison is the President of PILMMA, a marketing and management resource designed for attorneys. PILMMA, or the Powerful Innovative Legal Marketing and Management Association, works to provide its members with the tools and education to grow their law firm.

In conjunction with his company, Ken is also a legal marketing coach and certified Scaling Up coach, having worked in the industry for more than 30 years. In that time, he has developed and sold two different seven-figure law firms. Known as the “Millionaire Maker,” he shares his knowledge with other attorneys so they can reach their full potential.

Here’s a glimpse of what you’ll learn: 

• What do Ken Hardison and his company PILMMA do to help lawyers grow their business?
• How did Ken get into coaching and advising?
• The common barriers to growing your law firm
• How to differentiate your practice to get an edge on the competition
• What does effective grassroots marketing look like?
• What new trends should lawyers be aware of?

In this episode:

How do you find your edge as a law firm?

Marketing is a necessity for lawyers, but the competition is fierce. With so many other law firms, it can be difficult to grow your brand. There are a hundred different ideas on how to grow your firm, but which ones are actually effective?

This is where experience is key. Ken Hardison is a lawyer and Scaling Up coach that has more than 30 years of experience in the field. He has grown two separate law firms that were worth seven figures when sold. His passion is found in sharing his expertise with other attorneys so they can also grow their businesses. Want to hear some of his insights?

Michelle Calcote King talks with Ken Hardison, President of PILMMA, to walk through his approach to legal marketing. The two discuss how to find your niche as a law firm, some common mistakes lawyers make when advertising and how best to use grassroots marketing. Ken even goes into rising trends in legal marketing that you should be on the lookout for. Find out all of this and more by listening to this episode of Spill the Ink!

Resources mentioned in this episode:

• PILMMA
• Ken Hardison on LinkedIn
• Email the team at PILMMA: [email protected]
• HOW TO EFFECTIVELY MARKET YOUR LAW PRACTICE IN THE 21st CENTURY by Ken Hardison
• How to Create a Million Dollar Unique Selling Proposition by Bill Bodri
• National Academy of Motorcycle Injury Lawyers (NAMIL) on LinkedIn
• Ken Hardison on Ask Alan! The Podcast
• Verne Harnish on LinkedIn
• Scaling Up
• Michelle Calcote King on LinkedIn 
• Reputation Ink

Sponsor for this episode:

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal and many more.

To learn more visit www.rep-ink.com or email them at [email protected] today.