Using reader data to inform law firm marketing and business development

Adrian Lürssen is the VP of Strategic Development and Co-Founder of JD Supra, a digital media company that helps professionals increase their visibility. Before JD Supra, he was Yahoo!'s 28th employee and built the company's first team of writers and editors. In the last 12 years, he has used his experience as a content strategist and writer to help countless organizations create online engagement with their prospective client base. Adrian loves the startup life, poetry, and Chinese teas.

Here’s a glimpse of what you’ll learn: 

  • What is JD Supra?
  • Adrian Lürssen explains the real power behind JD Supra's platform for engagement.
  • What insights can you gain from the data about your readers?
  • Adrian shares how to turn your content into other forms of media for more attention and client outreach. 
  • What can data teach you about your content competitors?
  • What is the purpose of marketing?
  • Adrian describes the difference between big data and small data.
  • The checklist of questions you should be asking your readers to increase one-on-one interactions. 
  • What does success look like to you?
  • How to personalize your writing for building connections with a smaller community of readers
  • Adrian emphasizes the need for digestible content in simplified language.

In this episode…

When it comes to content, quality beats quantity hands down. With more and more firms putting out their own content on topics like COVID-19 guidelines, HIPAA, social justice and civil rights, it can be hard to guess what your readers really want. 

Unless you're Adrian Lürssen, Co-Founder and VP of Strategic Development at JD Supra, who understands the importance behind tracking what your readers want and giving it to them. Adrian has spent the last 12 years working with firms to broaden their readership and build connections that align with their view of success. 

In this week's episode of Spill The Ink, Michelle Calcote King sits down with Adrian Lürssen, Co-Founder, and VP of Strategic Marketing at JD Supra. They discuss new trends in content marketing and strategy, what it means to use data from your readers to draft captivating articles, and how to align your goals with your content. Adrian also shares examples of what personalized content can do for your firm and how simplified language goes a long way in the legal industry. Find out more about the data points you should be looking for in this episode of Spill The Ink.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services, and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal, and many more.

To learn more visit or email them at today.


Featured Guest

Adrian Lürssen

JD Supra


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