The thorough process of ranking law firms with Michael Rafalowich of Euromoney Institutional Investor

Michael Rafalowich is the Litigation Managing Editor at Euromoney Institutional Investor. He has been with the company for more than 12 years, entering as a writer and editor before starting his current position in 2013. Euromoney is among Europe’s greatest financial institutions and a leader in business publishing with Benchmark Litigation.

Michael is known as a proficient writer and researcher, with his main expertise in legal and financial industries. His diverse career has spanned from freelance work to credit consultation to working as a criminal courts researcher. He applies that same research mentality to bolster the Benchmark Litigation brand and increase its readership.

Here’s a glimpse of what you’ll learn: 

  • Michael Rafalowich talks about Benchmark Litigation and the purpose of the publication
  • Michael describes his approach to research
  • What kind of law firms does Benchmark Litigation look at?
  • The elements that Michael considers when ranking law firms
  • Tips for law firms looking to improve their ratings
  • The difference in profiles between firms and individual attorneys
  • What can you gain from visiting partners that you can’t get from research?
  • How to select a great referee for your firm
  • Can firms reach out if they are unhappy about their rank?

In this episode:

Exposure is crucial for the success of any law firm. The competitive nature of litigation means that a high ranking in a prestigious publication can lend some much-needed credibility. It also helps draw attention to the good work your law firm has already done, helping separate the wheat from the chaff. 

On the other hand, these publications have to be incredibly selective with who they choose. Promoting any law firm can ruin their seal of approval and lose the trust of their audience. This creates a symbiotic relationship where great firms get the recognition they deserve while the publications earn their status as a reliable source. So what exactly defines a leading firm and how do you apply those attributes to your firm? 

On this episode of Spill the Ink!, Michelle Calcote King interviews Michael Rafalowich, the Litigation Managing Editor at Euromoney Institutional Investor. Together, they dive into how Benchmark Litigation researches and ranks law firms across the United States and Canada. Michael discusses his criteria, why he visits firms in person and how they can improve their standing. They also talk about how Michael responds to feedback from firms about their rank. Stay tuned!

Resources mentioned in this episode:

Sponsor for this episode:

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal and many more.

To learn more visit or email them at today.


Featured Guest

Michael Rafalowich

Euromoney Institutional Investor


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