Marketing tips for solo attorneys and small firms with Allison Williams of The Law Firm Mentor

Allison Williams is a renowned lawyer, business coach and the proud owner of both Law Firm Mentor and the Williams Law Group, LLC. She most recently founded Law Firm Mentor to help small law firms achieve growth and increase revenue. She is also the current CEO for Williams Law Group which operates as a full-service family firm. 

Allison is an acclaimed lawyer, operating as a Fellow of the American Academy of Matrimonial Lawyers and certified by the Supreme Court of New Jersey for Matrimonial Law. She has worked for multiple law firms and even spent time as the editor of the New Jersey Family Lawyer scholarly publication.

Here’s a glimpse of what you’ll learn: 

  • What inspired Allison Williams to start the Law Firm Mentor
  • The unique struggles that lawyers have in today’s age
  • Coaching clients to find the keys to success
  • What are the factors that go into hiring a lawyer?
  • Knowing when to use your personal story in your marketing 
  • Smoothing out your marketing cycle for consistent revenue
  • Which numbers do lawyers need to track closely?
  • Allison’s advice for lawyers on social media
  • Should law firms consider buying leads?

In this episode:

Smaller law firms can often feel hopelessly outmatched. Larger, better-established firms feel like they have every advantage going their way. Even the “small firm” charm can be difficult to achieve in larger cities with more direct competition. You know that your firm is worth it, but how do you convince clients to take a chance on you?

There are a host of variables for the success of a law firm: marketing, experience, social media, specialties and more. These smaller law firms need to excel on all of these fronts to gain the traction they’re hoping for. Multiple legal marketing companies have sprouted up to fill this need, but few have the experience of Allison Williams. She has worked as a lawyer and the owner of a firm. Now, she coaches growing firms to help them thrive in the places they once struggled. She has guided countless firms before, and now she’s here to help you.

On this episode of the Spill the Ink! podcast, Michelle Calcote King sits down with Allison Williams, the Founder of the Law Firm Mentor, to learn more about how to improve your marketing as a smaller law firm. They start by talking through Allison’s own rocky start as a lawyer and finding other good lawyers to work with. They transition into marketing advice, going through how to improve your social media, smoothing out your marketing cycle and answering the question “is buying leads worth it?”

Resources mentioned in this episode:

Sponsor for this episode:

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal and many more.

To learn more visit or email them at today.


Featured Guest

Allison Williams

Law Firm Mentor


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