How to be a law firm thought leader and win clients

Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, Michelle brings a global perspective to her clients in the Southeast and beyond. 

In 2008, Michelle was recognized by the Jacksonville Business Journal as one of the city’s “40 under 40” up-and-coming professionals. In 2015, the same paper named her a “Woman of Influence.” Currently, Michelle is Chair of the Legal Marketing Association's Jacksonville chapter, a member of the Florida Bar's Grievance Committee, a Trustee for the Jacksonville Regional Chamber of Commerce, and a board member with Greenscape of Jacksonville.

Here’s a glimpse of what you’ll learn: 

  • Michelle Calcote King’s strategies for creating valuable thought leadership content for your clients
  • How do you capture content ideas and reach your audience in a timely and efficient manner?
  • Preserving the voice of your law firm when employing a marketing agency
  • The value of hiring writers that understand how a law firm operates
  • How Michelle helps lawyers get media coverage in respected publications
  • The best digital platforms for sharing your thought leadership content
  • How do you ensure that your clients care about your content?

In this episode…

Referrals are the number one way for law firms to attract new clients and grow. But when someone hears your name and types it into Google, how do you ensure that your law firm is represented in a way that wins over these potential clients? 

Michelle Calcote King, the Principal and President of Reputation Ink, knows that showcasing your track record as a thought leader is the key to law firm growth. Michelle and her skilled team of writers and editors have the marketing expertise to help lawyers establish themselves as influential thought leaders in their industry—and, ultimately, get more clients.

Tune in to this episode of Spill the Ink as Michelle Calcote King, the Principal and President of Reputation Ink, is interviewed by John Corcoran of Rise25 Media. Michelle provides her insights into how lawyers can make their mark as influential thought leaders in their industry. She also shares her techniques for brainstorming interesting topics, creating effective content, gaining visibility in the press, and sharing your message online. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services, and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal, and many more.

To learn more visit or email them at today.


Featured Guest

Michelle Calcote King


Don't miss an episode: subscribe today!

Listen wherever you cast:


Have a suggestion for a future guest?