Reputation Ink wins gold ADDY award for 2021 holiday video

May 13, 2022

JACKSONVILLE, Fla. (May 13, 2022) — Reputation Ink, a B2B professional services public relations and content marketing agency, was awarded a gold ADDY by the Jacksonville Chapter of the American Advertising Federation (AAF) for its video, “2021: That’s a Wrap.”

Reputation Ink has a history of noteworthy holiday videos. The agency won gold ADDYs in 2016 for its holiday card game, “Cards Against Content,” and again in 2017 for the holiday video, “F*ck 2016: Marketer’s Plea to Santa.” The past two years, Reputation Ink won silver ADDYs for the holiday videos “Reputation Ink’s PR tips for the 2019 holiday season” and “Rep Ink’s 2020 Nice List.”  

ADDY Award Certificate 2022

“When brainstorming what message we wanted to send with our 2021 video, our agency focused on what we were seeing reflected back to us from our clients,” said Shelby Gambrell, Director of Account Services. “Our clients are some of the most noteworthy leaders in their industries. Coming out of 2020, everyone was ready to take the holiday break to catch our breaths a bit. We wanted the video to reflect that tone.”

Since 2015, Reputation Ink has sent a creative holiday video to clients and friends of the agency at the end of each year.

“Video storytelling allows our agency to send not only attention-grabbing content relevant to our audience, but also allows us to play with a different style of writing,” said Steven Gallo, Director of Content Marketing and PR. “Our team is composed of former journalists and PR professionals. Being able to lean into a more casual message lets us stretch a unique set of writing muscles — and have fun while we're at it.”

The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local AAF competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising, marketing and communications.


About Reputation Ink

Reputation Ink is a B2B professional services marketing and public relations agency. The firm focuses on three areas: corporate law, architecture, engineering and construction (AEC), and business-to-business companies. Providing public relations, content marketing, social media marketing and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit