At Reputation Ink, we like to say that Shelby makes sure the trains arrive on time. As Client Services Manager, Shelby ensures everyone has what they need when they need it. From attorney bio drafting to complete website overhauls, she works with clients and Rep Ink’s internal team to keep everything on track.
From reporting to Repping Ink
Before joining Reputation Ink, Shelby worked as both the copy editor and reporter for MarketingSherpa, a vendor-neutral publisher focusing on all spheres of marketing from b2c and inbound to b2b and e-mail. During her time at MarketingSherpa, Shelby served as the sole copy editor for the brand, working with the content and marketing teams.
While at MarketingSherpa, Shelby developed a love for analytics, running tests on newsletters sent daily to thousands of readers. Shelby also interviewed marketers on and off camera to develop content for the company’s website. Her experience at such a wide-reaching marketing research institute gave Shelby a taste to not just write about the exciting things happening in content marketing today, but to be a part of it. Enter: Reputation Ink.
Shelby takes her passion for writing into her free time. She has edited multiple fictional novels in her spare time, as well as published a children’s book. If you need any book recommendations, feel free to tag her. Shelby sets a goal to read 100 books a year.