Managing partner series: Andrew Schpak, Barran Liebman LLP

Andrew Schpak is the Co-Managing Partner of Barran Liebman LLP. At Barran Liebman LLP, Andrew has worked with government entities, businesses of all sizes and nonprofit organizations to represent management in employment litigation and provide advice on employment matters. 

In addition to his work at Barran Liebman LLP, Andrew serves as a Member of the Board of Governors for the American Bar Association (ABA), is a Board Member for the Portland Business Alliance and is a Member of the ABA Standing Committee on Bar Activities and Services. He is a Life Fellow of the American Bar Foundation and Chair of the Oregon Fellows.

Andrew received his Juris Doctorate from Cornell Law School and holds a Bachelor of Arts in Political Science from Reed College.

Here’s a glimpse of what you’ll learn: 

• Andrew Schpak describes his role at Barran Liebman LLP
• How is the business of law changing, and what challenges could arise?
• Barran Liebman LLP’s bilateral approach toward diversity and inclusion 
• The way Andrew’s firm is tackling marketing from associates up to partners
• Digital seminars, events and communication during COVID and after
• How important is social media for your firm’s marketing impact? 
• Andrew’s marketing advice: invest in your people

In this episode:

In any law firm, you have to continually evaluate your approach to marketing, inclusion, education and communication. As the law and public opinion shift, it’s necessary to adapt on both a personal and professional level in order to set yourself—and your business—apart.

For Andrew Schpak and his firm, education and expertise within the industry are what drives business growth. However, professional development is a journey with an immeasurable number of roads and destinations. So, how do you find the path that’s right for you? And how can you keep up with the changes happening in the business of law to make sure you’re heading in the right direction? 

In this episode of Spill the Ink, Michelle Calcote King talks with Andrew Schpak, Co-managing Partner of Barran Liebman LLP, about hiring strategies and marketing for your law firm. Andrew discusses his firm’s approach to diversity and inclusion, explains how to develop your expertise and offers pointers for getting everyone involved in the marketing plan. Plus, Andrew shares his tips for managing social media and building a personal brand. Stay tuned.

Resources mentioned in this episode:

• Andrew Schpak on LinkedIn
• Andrew Schpak’s email: [email protected]
• Barran Liebman LLP
• Paula Barran on LinkedIn
• Richard F. Liebman on LinkedIn
• Ed Harnden on LinkedIn
• Michelle Calcote King on LinkedIn 
• Reputation Ink

Sponsor for this episode:

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal and many more.

To learn more visit www.www.rep-ink.com or email them at [email protected] today.