How to improve your law firm’s LinkedIn with Stefanie Marrone of Stefanie Marrone Consulting

Stefanie Marrone is a consultant for law firms of all sizes as well as B2C and B2B companies. She brings almost 20 years of legal marketing experience to the table, working for notable firms such as Sullivan & Cromwell and Morrison & Foerster over the years. Before she switched over to full-time consulting, her last position was the Director of Business Development and Marketing at Tarter Krinsky & Drogin LLP.

Stefanie has also spent much of her career as a prolific writer, getting her start as an Assistant Articles Editor at Redbook Magazine. She continues to write for her popular blog, The Social Media Butterfly, where she talks about issues facing lawyers and legal marketers today.

Here’s a glimpse of what you’ll learn: 

• How Stefanie Marrone became so popular on LinkedIn
• Why lawyers should care about their social media presence
• The important steps to building a successful LinkedIn page 
• Creating and organizing content for social media
• Stefanie explains how to get better engagement on your company page
• Sharing personal stories and being vulnerable on LinkedIn
• Are LinkedIn groups effective?
• Helping law firms to drive likes on their company page
• The power of multimedia content on LinkedIn

In this episode:

How important is your presence on LinkedIn?

For many law firms, social media is not a priority. Other forms of marketing receive all of the attention while their LinkedIn profiles fall to the wayside. Some law firms can do well without it, but many are struggling to find ground. A strong social media presence can not only make your firm more approachable, but it can open new demographics that were once inaccessible. It’s a Swiss Army knife of a marketing tool that is too often ignored. If done right, your LinkedIn output can transform your law firm. This is the approach of Stefanie Marrone, a legal marketing consultant who knows how to get results. Want to find out more?

Michelle Calcote King hosts Stefanie Marrone to find out her approach to improving your law firm’s LinkedIn profile. Together they go over the full process, from how often you should post to creating multimedia content to LinkedIn groups and more. Stefanie goes into detail on her story and how she found success on her own LinkedIn page. They even find time to discuss the specific content that performs well on the website. Learn all of this and more on this episode of the Spill the Ink! podcast!

Resources mentioned in this episode:

• Stefanie Marrone Consulting
• The Social Media Butterfly Blog
• Stefanie Marrone on LinkedIn
• Michelle Calcote King on LinkedIn
• Reputation Ink
• LinkedIn

Sponsor for this episode:

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal and many more.

To learn more visit www.www.rep-ink.com or email them at [email protected] today.