SEO for personal injury law firms

Chris Dreyer is the Founder and CEO of, an SEO agency that helps elite personal injury law firms secure cases through Google’s organic search results. Chris and his team have helped clients across the nation dominate first page rankings and generate millions of dollars using SEO. 

Chris is also an official member of the Forbes Agency Council and the host of The Rankings Podcast, where he interviews top founders, entrepreneurs, and elite personal injury attorneys.

Here’s a glimpse of what you’ll learn: 

  • Chris Dreyer talks about, his SEO agency for elite personal injury law firms
  • What affects your ranking on Google, based on real data? 
  • Chris shares how to make great SEO content—and how content strategies have changed over the years 
  • Is long content still effective?
  • Chris’ best practices for link building: community outreach, directories, and more
  • The key to ranking on Google Maps 
  • What is a proprietary platform, and how does it impact your business?

In this episode…

Optimization, SEO, rankings: these are words that are often casually tossed around when talking about content strategy. But, what do they actually mean, and why should you pay attention to them as a legal professional? 

Chris Dreyer, an SEO expert, has been crafting stellar content strategies for personal injury attorneys over the past several years. He knows all the secrets and strategies for dominating first page rankings on Google, driving traffic to your website, and building your credibility online. So, what is his expert advice for lawyers and law firms looking to optimize their online presence? 

Listen in to this week's episode of Spill the Ink, featuring host Michelle Calcote King and guest Chris Dreyer, the Founder and CEO of Together, they discuss SEO dos and don'ts for personal injury attorneys, the importance of building an optimized content strategy, and why link building is essential for driving traffic to your website. Chris also shares his thoughts on whether or not your law firm should use a proprietary platform. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services, and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal, and many more.

To learn more visit or email them at today.


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Chris Dreyer


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