Media relations for lawyers

Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, Michelle brings a global perspective to her clients in the Southeast and beyond. 

In 2008, Michelle was recognized by the Jacksonville Business Journal as one of the city's "40 under 40" up-and-coming professionals. In 2015, the same paper named her a "Woman of Influence." Currently, Michelle is Chair of the Legal Marketing Association's Jacksonville chapter, a member of the Florida Bar's Grievance Committee, a Trustee for the Jacksonville Regional Chamber of Commerce, and a board member with Greenscape of Jacksonville.

Here’s a glimpse of what you’ll learn: 

  • Michelle Calcote King clarifies the term "media relations" 
  • How has the media changed over the last ten years?
  • Michelle explains how to identify if your story is newsworthy 
  • Tips and tricks for categorizing your firm updates into news and non-news 
  • What is source-filing and how does Michelle connect attorneys to reporters?
  • Michelle explains the steps for getting featured by the media
  • What you need to know about rankings

In this episode…

You've done it! You just closed the biggest case of your career, and the media needs to know about it. Not only is your case noteworthy and important to your industry, but a feature in a news publication can also have a huge impact on your career and success as a lawyer. So, how exactly do you go about getting featured by the media? 

Michelle Calcote King, the Principal and President of Reputation Ink, has just the right tips and tricks for getting your story to the right news source. She knows the benefits of a featured article, and that’s why her team is here to serve as matchmaker between the attorneys at your firm and top media publications. 

Listen to this episode of Spill the Ink as Michelle Calcote King, the Principal and President of Reputation Ink, sits down with John Corcoran of Rise25 Media. They discuss how the media industry has changed over the last ten years and the various benefits of being featured by a news publication. Michelle also highlights her tactics for identifying if your story is newsworthy, how to generate a good article, and the role her company plays in connecting attorneys and reporters. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services, and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal, and many more.

To learn more visit or email them at today.


Featured Guest

John Corcoran

Rise25 Media


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