Managing partner series: Ken Levinson, Levinson and Stefani

Ken Levinson is a Founding Partner of Levinson and Stefani, a Chicago-based firm focusing on personal injury law. Ken has spent over 20 years helping represent disenfranchised clients against corporate giants, and he serves as an advocate for accident survivors and child safety. Ken is also the Vice-Chair of the American Association for Justice Trucking Group and the co-author of the latest edition of Litigating Major Automobile Injury and Death Cases.

Ken has been recognized as one of the top attorneys in Illinois by Leading Lawyers and Super Lawyers magazines. He was also named one of the “40 Lawyers Under 40 to Watch in Illinois” by the Law Bulletin Publishing Company. Ken is one of only 100 trial lawyers from Illinois selected for The American Trial Lawyers Association, a competitive, invitation-based membership program.

Here’s a glimpse of what you’ll learn: 

  • Ken Levinson talks about how he discovered his niche at Levinson and Stefani — and why it’s important to narrow your expertise
  • How does Ken approach marketing and business development?
  • The resources and people that have helped Ken communicate his services
  • To specialize or not: Ken’s advice for firms considering focusing on a niche 
  • Ken shares expert tips for lawyers who are not comfortable employing their own marketing strategies
  • Ken’s approach to social media
  • The technological changes happening during the pandemic — and how it’s changing the business of law

In this episode:

Is your firm thinking about narrowing its area of expertise? Do you want to know how to better market your firm to its target audience? If so, tune in to this episode of Spill the Ink to get all of the details!

As an attorney who has found his niche, Ken Levinson can confirm the benefits that come from specializing within your area of practice. According to Ken, you’ll be able to market yourself directly to your target audience, allowing you to gain better-suited clients and a reputation for being the best in your area of practice. If you’re still on the fence about your niche or uneasy about marketing yourself, Ken has some advice that you won’t want to miss.

In this episode of Spill the Ink, Michelle Calcote King sits down with Ken Levinson, Founding Partner of Levinson and Stefani, to talk about the value of finding your niche and the best way to market your business. Ken discusses why having an area of expertise can help your practice thrive, the way that he uses social media and how to market your company — even if you’re not a marketing specialist. Plus, Ken shares his expert tips for adapting to the changing industry of law. Stay tuned!

Resources mentioned in this episode:

Sponsor for this episode:

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal and many more.

To learn more visit or email them at today.


Featured Guest

Ken Levinson

Levinson and Stefani


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