Christopher Melcher is a leading name in the field of family law and a Partner of Walzer Melcher LLP. He primarily works with celebrities, business owners and trust beneficiaries in divorce cases. His specialization lies in discretional practice and navigating the financial aspects.
Christopher brings over 27 years of total experience to the table for his clients, with almost 20 of those at his current firm. His first experience as a lawyer came from his father’s law firm where he handled criminal defense and personal injury cases. Aside from his practice, he also teaches as an Adjunct Professor at Pepperdine Law.
Here’s a glimpse of what you’ll learn:
- How Christopher Melcher became a popular source for media
- Properly marketing and promoting your law firm
- The key to finding traction in your firm’s public image
- Tips and advice for lawyers on the pitch process
- Requests for comment: how do you respond?
- How to prepare to speak on television
- The role that relationships play in media coverage
- Following up on outlets once you’ve been quoted
- Mistakes to avoid when you become a media source
In this episode:
There are few better ways to get your name out there like appearing on TV. Even on smaller networks, there is a tangible sense of importance and credibility that TV gives to people. Most law firms or lawyers only appear in advertising. However, some have found the secret to being featured as a source by media outlets. This not only gives exposure to the lawyer but also reinforces their expertise for all to see. It’s an effective strategy, but one that few people enjoy.
Christopher Melcher has made a name for himself by appearing on multiple channels as a reliable source. Most recently, he has been giving his insight on the Britney Spears conservatorship case. His law firm has built its reputation on privacy and outstanding service, working for some of the most well-known families in California. He was able to find his niche as a media source, and now, so can you.
On this episode of the Spill the Ink! podcast, Michelle Calcote King sits down with Christopher Melcher, a Partner of Walzer Melcher LLP, to learn the secret behind becoming a legal source for media outlets. Christopher talks about finding his start as a source and how he leveraged it into the career he has today. They go over the pitch process, preparing to speak on television and the importance of relationships. Stay tuned for more!
Resources mentioned in this episode:
Sponsor for this episode:
This episode is brought to you by Reputation Ink.
Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.
Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services and more.
The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal and many more.
To learn more visit www.rep-ink.com or email them at info@rep-ink.com today.
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