How law firms can survive a PR crisis with crisis simulations featuring Bill Coletti of Kith Crisis Management

Bill Coletti is a global crisis strategist, a C-suite advisor and a reputation management specialist. He is the CEO of Kith Crisis Management, which works with businesses to improve crisis communication and manage public perception. He has more than 25 years of experience working with global corporations such as Target, AT&T and American Airlines.

Prior to Kith, Bill served as the Executive Vice President of Hill+Knowlton Strategies and as a Senior Strategist at Public Strategies. He worked as an executive director and political campaigner before finding his niche in crisis management and strategy.

Here’s a glimpse of what you’ll learn: 

  • Bill Coletti talks about crisis and how to proactively manage your reputation
  • Where the name “Kith” comes from and what it means
  • The mindsets that separate leaders in crisis
  • How can simulations reveal weaknesses in company strategy?
  • The impact of social media on PR and crisis response
  • Post-crisis management and how to properly rebuild
  • A recent example of a successful crisis response
  • Balancing the lawyer mindset versus the communicator mindset

In this episode:

How would your law firm deal with a crisis?

It’s all too easy to assume your firm would excel, but you never know until you are put into that situation. Many companies fail to truly recover as their hidden weaknesses and blind spots are revealed. Especially in the age of social media, it is more important than ever to have a strong strategy against crisis. That’s where Kith Crisis Management comes in.

Kith is led by Bill Coletti, a reputation strategist and crisis manager who has worked with some of the largest companies in the world. With a background in political campaigning, he learned firsthand the importance of having a strong game plan. He and his staff work with law firms and businesses to prepare them for crisis before it’s too late. So how prepared is your firm?

Michelle Calcote King talks with Bill Coletti, the CEO of Kith Crisis Management, to learn how law firms can survive crisis situations. The two discuss how to prepare for a crisis, the important steps of dealing with one and how to recover afterward. They then break down Kith’s process, including simulations and handling social media. Find out the rest by listening to this episode of the Spill the Ink! podcast.

Resources mentioned in this episode:

Sponsor for this episode:

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal and many more.

To learn more visit or email them at today.


Featured Guest

Bill Coletti

Kith Crisis Management


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