

Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.

Personal Brand, Alignment and Building a Better Firm
Reputation Ink | Feb. 5, 2018 | Spill The Ink Podcast
A marketable business is a profitable business—especially when it comes to law firms. Luis Scott, the Managing Partner of Bader…
Marketing Insights and Ideas to Create More Traffic for Your Firm
Reputation Ink | Jan. 5, 2018 | Spill The Ink Podcast
How do you know if your firm’s website is creating traffic? You can just pump…
An in-house Legal Recruiter Provides Insights Into in-house Counsel
Reputation Ink | Dec. 5, 2017 | Spill The Ink Podcast
What is your dream job as a lawyer? Have you ever fantasized about getting away…
Creating Websites That Get People to Convert
Reputation Ink | Nov. 5, 2017 | Spill The Ink Podcast
What does the best version of your website look like to your clients? Should your header be more prominent, or…
How to Be a Law Firm Thought Leader and Win Clients
Reputation Ink | Oct. 5, 2017 | Spill The Ink Podcast
Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and…
How to Win the War Against Legalese
Reputation Ink | Sep. 5, 2017 | Spill The Ink Podcast
Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and…
Linkedin Advertising for Law Firms: What You Need to Know
Reputation Ink | Aug. 5, 2017 | Spill The Ink Podcast
Does your law firm use LinkedIn advertising? If not, you could be missing out on building strong connections with quality…
Building the World’s First Expert Witness Search and Referral Firm
Reputation Ink | Jul. 5, 2017 | Spill The Ink Podcast
What makes a good match between a lawyer and an expert witness? Russ Rosenzweig, the…
How Lawyers Can Get More Speaking Engagements
Reputation Ink | Jun. 5, 2017 | Spill The Ink Podcast
When you think of the events and conferences that you’ve attended, what do you remember…
Using Reader Data to Inform Law Firm Marketing and Business Development
Reputation Ink | May. 5, 2017 | Spill The Ink Podcast
Adrian Lürssen is the VP of Strategic Development and Co-Founder of JD Supra, a digital media company that helps professionals…
Data Quality Best Practices for Law Firm CRMs
Reputation Ink | Apr. 5, 2017 | Spill The Ink Podcast
Dave Whiteside is the Director of Client Growth & Success at CLIENTSFirst Consulting, a company…
SEO for Personal Injury Law Firms
Reputation Ink | Mar. 5, 2017 | Spill The Ink Podcast
Chris Dreyer is the Founder and CEO of Rankings.io, an SEO agency that helps elite…