Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
Building AEC websites that attract new business and support operations
Reputation Ink | Aug. 5, 2021 | Spill The Ink Podcast
An architecture, engineering and construction (AEC) firm’s website is its most valuable marketing asset — but its utility can be…
Niching and podcasting: Tools for attracting new legal clients
Reputation Ink | Jul. 5, 2021 | Spill The Ink Podcast
In this episode of Spill the Ink, Michelle Calcote King…
Developing a strong strategic plan for your law firm
Reputation Ink | Jun. 5, 2021 | Spill The Ink Podcast
In this episode of
How to improve your legal marketing strategy for the Hispanic market
Reputation Ink | May. 5, 2021 | Spill The Ink Podcast
Your law firm’s marketing strategy is tailored to resonate with the types of clients who you want to reach and…
Insights into today’s facility owners with Howie Ferguson, executive director of the Construction Owners Association of America
Reputation Ink | Apr. 5, 2021 | Spill The Ink Podcast
Howie Ferguson is the Executive Director of the Construction Owners…
The role of sales in professional services firms with Mark Wainwright of Wainwright Insight
Reputation Ink | Mar. 5, 2021 | Spill The Ink Podcast
Mark Wainwright is the founder of Wainwright Insight. Mark partners…
Nurturing leadership and culture within law firms with Marcie Borgal Shunk of The Tilt Institute
Reputation Ink | Feb. 5, 2021 | Spill The Ink Podcast
With more than 20 years of experience consulting with law firms, Marcie Borgal Shunk has been described as a “sociologist…
Digital marketing tips for AEC firms with Lindsay Diven of Marketers Take Flight
Reputation Ink | Jan. 5, 2021 | Spill The Ink Podcast
Lindsay Diven is the Marketing and Sales Manager for Blackbox Connector solutions…
How law firms can master responding to RFPs with Matthew Prinn of RFP Advisory Group
Reputation Ink | Dec. 5, 2020 | Spill The Ink Podcast
Matthew Prinn is the Principal of RFP Advisory Group, which partners…
The legal media series: Valerie A. Danner With Legal Management Magazine
Reputation Ink | Nov. 5, 2020 | Spill The Ink Podcast
Valerie A. Danner is the Senior Managing Editor of Legal Management magazine, which is the flagship publication of the Association…
The Market for ‘revenue Enablers’ in Today’s Law Firms With Jennifer Johnson of Calibrate Legal
Reputation Ink | Oct. 5, 2020 | Spill The Ink Podcast
Jennifer Johnson is the Founder and CEO of Calibrate Legal,…
Teaching You How to Write and Manage Winning AEC Proposals With Matt Handal of Help Everybody Everyday
Reputation Ink | Sep. 5, 2020 | Spill The Ink Podcast
Matt Handal is a specialist in proposals, helping architecture, engineering…
