Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
Mastering proposal writing with the A3 format
Reputation Ink | Mar. 5, 2022 | Spill The Ink Podcast
Traditionally, the request for proposal (RFP) process has required countless hours of work to create comprehensive proposals that highlight an…
Do partnership and video marketing strategies work for law firms?
Reputation Ink | Feb. 5, 2022 | Spill The Ink Podcast
How can law firms cut through the noise to stand…
Building better AEC teams by leading with emotional intelligence
Reputation Ink | Jan. 5, 2022 | Spill The Ink Podcast
What’s the key to building high-performing teams where people feel…
AEC business development trends and strategies for a constantly evolving market
Reputation Ink | Dec. 5, 2021 | Spill The Ink Podcast
Reaching your company’s growth targets requires hustle, but putting in the work without a clear business development strategy might be…
Legal tech trends: How technology is transforming the legal industry
Reputation Ink | Nov. 5, 2021 | Spill The Ink Podcast
Are you keeping up with the latest trends in legal…
Happy holidays! A marketer’s reflection on the legal industry
Reputation Ink | Oct. 5, 2021 | Spill The Ink Podcast
In this episode of Spill the Ink, Michelle Calcote King and Kevin Aschenbrenner,…
Bye 2022! A marketer’s reflection on the AEC industry
Reputation Ink | Sep. 5, 2021 | Spill The Ink Podcast
Supply chain bottlenecks, labor availability, rising costs and an influx in federal spending on infrastructure projects are a mere few…
Building AEC websites that attract new business and support operations
Reputation Ink | Aug. 5, 2021 | Spill The Ink Podcast
An architecture, engineering and construction (AEC) firm’s website is its…
Niching and podcasting: Tools for attracting new legal clients
Reputation Ink | Jul. 5, 2021 | Spill The Ink Podcast
In this episode of Spill the Ink, Michelle Calcote King…
Developing a strong strategic plan for your law firm
Reputation Ink | Jun. 5, 2021 | Spill The Ink Podcast
In this episode of
How to improve your legal marketing strategy for the Hispanic market
Reputation Ink | May. 5, 2021 | Spill The Ink Podcast
Your law firm’s marketing strategy is tailored to resonate with…
Insights into today’s facility owners with Howie Ferguson, executive director of the Construction Owners Association of America
Reputation Ink | Apr. 5, 2021 | Spill The Ink Podcast
Howie Ferguson is the Executive Director of the Construction Owners…
