Insights into today’s facility owners with Howie Ferguson, executive director of the Construction Owners Association of America

Howie Ferguson is the Executive Director of the Construction Owners Association of America (COAA). The national association consists of public and private owners who manage facilities development and capital improvement projects. The organization supports owners' success in the design and construction of buildings and facilities through education, information and collaboration.

Prior to joining COAA in 2018, Howie spent roughly 28 years as an institutional owner, including 19 years at the University of Florida’s Division of Planning Design & Construction and more than 9 years as a commissioned officer in the U.S. Navy’s Civil Engineer Corps.

Here’s a glimpse of what you’ll learn: 

  • How the Construction Owners Association of America (COAA) is different than other construction associations
  • The diverse backgrounds of COAA members
  • What matters to COAA members right now
  • The trends and issues facility owners are facing right now
  • How the procurement process for large facility projects is changing
  • How AEC firms can improve how they communicate and market to owners
  • The COAA Way initiative and how it affects architects, engineers and contractors

Resources mentioned in this episode:

Sponsor for this episode:

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For the past 10 years, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, marketing strategy services and more.

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Featured Guest

Howie Ferguson

Construction Owners Association of America


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