Best practices for lawyer media interviews

Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, Michelle brings a global perspective to her clients in the Southeast and beyond. 

In 2008, Michelle was recognized by the Jacksonville Business Journal as one of the city's "40 under 40" up-and-coming professionals. In 2015, the same paper named her a "Woman of Influence." Currently, Michelle is Chair of the Legal Marketing Association's Jacksonville chapter, a member of the Florida Bar's Grievance Committee, a Trustee for the Jacksonville Regional Chamber of Commerce, and a board member with Greenscape of Jacksonville.

Here’s a glimpse of what you’ll learn: 

  • Michelle Calcote King’s advice for lawyers on how to prepare for a successful media interview 
  • What documentation should you provide to the reporter before an interview?
  • How to artfully pivot away from an unwanted question
  • Michelle reveals how she instructs her clients to take control of an interview 
  • Common mistakes lawyers make in media interviews
  • How to navigate misrepresentation in print without losing credibility  
  • The key to leveraging PR coverage for business development: repurpose, repurpose, repurpose
  • Michelle's tips and tricks for giving effective video interviews

In this episode…

What are the dos and don'ts of giving a media interview? How do you ensure that you are represented fairly and accurately in a media article? Whether you’re discussing a high-stakes case or sharing industry insight, it's important to know what to share and what to omit from your conversation. 

Michelle Calcote King, the Principal and President of Reputation Ink, knows the ins and outs of giving stellar interviews and building lasting relationships with journalists and reporters in your field. Her best practices will save you time and effort—and help you avoid any misrepresentations or technical snafus. 

Tune in to this episode of Spill the Ink as Michelle Calcote King, the Principal and President of Reputation Ink, is joined by John Corcoran of Rise25 Media. They discuss common mistakes lawyers make in media interviews and how to establish and maintain your credibility in print. Michelle also shares her best tips and tricks for avoiding misrepresentation, building relationships with reporters, and giving valuable video interviews. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services, and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal, and many more.

To learn more visit or email them at today.


Featured Guest

John Corcoran

Rise25 Media


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