Reputation Ink publishes law firm public relations guide

January 31, 2019

JACKSONVILLE, Fla. (January 31, 2019) — Reputation Ink, a business-to-business marketing and public relations agency built for complex industries, has released a new e-book, “Law Firm PR: The Definitive Guide to Getting Your Firm Noticed.”

The informative guide outlines media strategies for law firms that want to grow their business, from news coverage and bylined articles to blogging and social media.

Reputation Ink created the e-book for attorneys and legal marketers who understand the power of third-party credibility, particularly in today’s information-saturated digital age.

Law Firm PR Cover FULL

The guide explores topics such as press releases, media lists, how to effectively promote litigation wins, reasons journalists may not be covering your news and more.

“Legal public relations is a specialized discipline,” said Michelle Calcote King, Reputation Ink’s principal and president. “In this e-book, we pull back the curtain on the PR strategies and skills we’ve honed over our decades of work in this industry.”

In the free guide, Reputation Ink’s team of PR pros, marketers and writers share insights gleaned from years of experience helping lawyers secure targeted media coverage and placements on a regional and national level.

The agency’s clients have been featured in media outlets such as The New York Times, The Washington Post, The Wall Street Journal, Bloomberg, Law360, The American Lawyer, The National Law Journal, MSNBC, SiriusXM and more.

“Law Firm PR: The Definitive Guide to Getting Your Firm Noticed” is available for download on Reputation Ink’s website.

About Reputation Ink

Reputation Ink is a B2B marketing agency built for complex industries, including corporate law, architecture, engineering and construction (AEC), technology and software as a service (SaaS) and other business-to-business industries. Providing content marketing, public relations and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit