Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Reputation Readiness: How AEC Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Sep. 30, 2025 | INKsights Blog
Just like you, I saw the Coldplay concert drama play out on my social media feed this summer. As a…
Is Your Law Firm’s Content Invisible to AI Discovery? Here’s How to Fix It
Ashton Nichols | Sep. 17, 2025 | INKsights Blog
Learn how law firms can audit content for ChatGPT and…
Shortlisted by a Bot? How AI Is Shaping the Future of Firm Selection
Jennifer Clements | Sep. 15, 2025 | INKsights Blog
The buyer journey isn’t linear anymore — and AI is…
AEC PR in the Age of AI: Why Earned Media Matters More Than Ever
Grace Edgin | Sep. 2, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether or not your AEC firm’s PR efforts mean anything in…
Beyond the Polish: How Law Firms Prove Credibility in the Age of AI
Jennifer Clements | Aug. 29, 2025 | INKsights Blog
Today’s legal marketplace is crowded with firms that look strong…
ChatGPT as the New Gatekeeper: How Law Firms Can Optimize for AI Discoverability
Ashton Nichols | Aug. 19, 2025 | INKsights Blog
The legal marketing landscape is experiencing a seismic shift. While…
Is Your AEC Firm Invisible to AI Discovery? Here’s How to Fix It
Kathryn Bracho | Aug. 15, 2025 | INKsights Blog
Your firm just lost out on a major project. The client said they “went with someone else who seemed like…
The New Rules of Trust for AEC Firms in the Age of AI
Jennifer Clements | Aug. 1, 2025 | INKsights Blog
AI has made it easy for anyone to look credible…
Law Firm PR in the Age of AI: Why Earned Media Matters More Than Ever
Reputation Ink | Aug. 1, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether…
AI Can Summarize — Only You Can Lead With a Point of View
Jennifer Clements | Jul. 8, 2025 | INKsights Blog
AI has changed the content landscape. Now, anyone can produce a polished, credible-sounding blog post in seconds. As a result,…
Why Authority, Not Expertise, Wins in the Age of AI
Jennifer Clements | Jun. 12, 2025 | INKsights Blog
AI has changed the content game. For years, professional services…
Templates 101: Work Smarter, Not Harder
Grace Edgin | Jun. 10, 2025 | INKsights Blog
Well-designed templates support brand integrity while saving precious time and…
