Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Useful Linkedin Features B2B Firms Should Use to Enhance Their Marketing
Sofia Millar | Nov. 26, 2024 | INKsights Blog
According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament to the platform’s success at…
Merry and Bright: A Blueprint for Creating Your AEC Firm’s Holiday Card
Reputation Ink | Nov. 5, 2024 | INKsights Blog
Merry and bright: A blueprint for creating your AEC firm’s…
Attorney Bios Are a Business Development Tool. Here’s How to Use Them
Raychel Lean | Oct. 31, 2024 | INKsights Blog
Attorney bios are among the most frequently visited pages on…
Navigating the AI Revolution: What You Need to Know if Your Marketing Agency Uses AI
Michelle Calcote King | Sep. 30, 2024 | INKsights Blog
How much more efficient and effective does AI actually make marketing agencies?
These 12 Ai Tools Can Help Professional Services Firms Create Thought Leadership Content
Raychel Lean | Aug. 28, 2024 | INKsights Blog
Here are 12 AI tools that can support the creation…
How to Prepare for a Broadcast Interview (Even When You’re Dreading It)
Kathryn Bracho | Jul. 26, 2024 | INKsights Blog
How to make that dreaded on-cam interview easier for yourself.
How to Best Utilize the Chambers and Partners USA Portal for Your Firm
Ashton Nichols | Jul. 10, 2024 | INKsights Blog
Legal marketers and attorneys might have used the Chambers portal in the past as a place to pull badges and…
Maximizing Visibility and Impact: How to Effectively Promote Your AEC Firm’s Projects
Reputation Ink | Jul. 9, 2024 | INKsights Blog
Effectively showcasing your architecture, engineering, and construction firm’s projects is…
Interacting With Reporters at Conferences: A Guide for Legal and AEC Professionals
Raychel Lean | Jun. 5, 2024 | INKsights Blog
At conferences, expos and other industry events, the sea of…
Social Media Video Matters: Why and How to Do It at Your Law Firm (With Examples)
Sofia Millar | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should…
Social Media Video Matters: Why and How to Do It at Your AEC Firm (With Examples)
Sofia Millar | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy…
How AEC Firms Can Craft a Winning DBIA Awards Submission
Reputation Ink | Mar. 26, 2024 | INKsights Blog
Because the DBIA Awards are so competitive, they require a…
