Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
8 Ways to Get People to Sign Up for Your Newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s go with the good news: Email marketing is incredibly effective…
Law Firm Diversity: How to Showcase Your Efforts (and Not Be Fake)
Reputation Ink | May. 7, 2019 | INKsights Blog
The issue of diversity in the modern law firm is…
Lessons From the 2019 Legal Marketing Association Annual Conference
Michelle Calcote King | Apr. 12, 2019 | INKsights Blog
This week, more than 1,500 attendees gathered in Atlanta, Georgia,…
How a Former Journalist Can Take Your PR Strategy to the Next Level
Steven Gallo | Apr. 2, 2019 | INKsights Blog
Let’s not sugarcoat it: Journalists and public relations professionals don’t always get along. But, both camps play an important role…
What’s Old is New Again: Why Earned Media is Rising in Importance
Reputation Ink | Mar. 19, 2019 | INKsights Blog
As digital media companies like BuzzFeed, Vox and Vice have…
![6 Ways to Get the Most From Your Public Relations Agency [updated]](https://www.rep-ink.com/wp-content/uploads/2019/03/RepInk-blog-MostFromPR.jpg)
6 Ways to Get the Most From Your Public Relations Agency [updated]
Michelle Calcote King | Mar. 5, 2019 | INKsights Blog
If you’ve ever worked with a public relations agency —…
Why B2B Marketers Can’t Afford to Ignore Email Marketing
Michelle Calcote King | Feb. 19, 2019 | INKsights Blog
If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing boat (sounds like a fun…
How to Get Your Employees to Share Your Content (and Why It’s So Important)
Michelle Calcote King | Feb. 5, 2019 | INKsights Blog
You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging…
6 Questions to Ask Before You Hire a Professional Content Writer
Michelle Calcote King | Jan. 21, 2019 | INKsights Blog
High-quality content is rocket fuel for today’s marketing strategies. But…
![8 Common Mistakes Lawyers Make on Their Blogs [updated]](https://www.rep-ink.com/wp-content/uploads/2019/01/RepInk-blog-8LawyerMistakes.jpg)
8 Common Mistakes Lawyers Make on Their Blogs [updated]
Michelle Calcote King | Jan. 15, 2019 | INKsights Blog
The legal industry has embraced blogging like no other. Blogging and lawyers are a natural fit — lawyers love to…
Need to Persuade an Audience? Use These 5 Powerful Messaging Techniques
Michelle Calcote King | Jun. 21, 2018 | INKsights Blog
If you’ve watched the show “Mad Men,” you may have…
![Legal Marketing: How One Law Firm’s Blog Has Attracted New Clients and Generated Business [Video]](https://www.rep-ink.com/wp-content/uploads/2018/06/Jimerson-Cobb.png)
Legal Marketing: How One Law Firm’s Blog Has Attracted New Clients and Generated Business [Video]
Reputation Ink | Jun. 6, 2018 | INKsights Blog
If you’re reading this, you might be a managing partner…
