Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
Best Practices in Business Ethics to Keep You Out of Trouble
Reputation Ink | Mar. 5, 2018 | Spill The Ink Podcast
What do you deem as ethical in your workplace? Maybe your boss told you to do something that seemed questionable….
Personal Brand, Alignment and Building a Better Firm
Reputation Ink | Feb. 5, 2018 | Spill The Ink Podcast
A marketable business is a profitable business—especially when it comes…
Marketing Insights and Ideas to Create More Traffic for Your Firm
Reputation Ink | Jan. 5, 2018 | Spill The Ink Podcast
How do you know if your firm’s website is creating…
An in-house Legal Recruiter Provides Insights Into in-house Counsel
Reputation Ink | Dec. 5, 2017 | Spill The Ink Podcast
What is your dream job as a lawyer? Have you ever fantasized about getting away from billable hours and building…
Creating Websites That Get People to Convert
Reputation Ink | Nov. 5, 2017 | Spill The Ink Podcast
What does the best version of your website look like…
How to Be a Law Firm Thought Leader and Win Clients
Reputation Ink | Oct. 5, 2017 | Spill The Ink Podcast
Michelle Calcote King is the Principal and President of Reputation…
How to Win the War Against Legalese
Reputation Ink | Sep. 5, 2017 | Spill The Ink Podcast
Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law…
Linkedin Advertising for Law Firms: What You Need to Know
Reputation Ink | Aug. 5, 2017 | Spill The Ink Podcast
Does your law firm use LinkedIn advertising? If not, you…
Building the World’s First Expert Witness Search and Referral Firm
Reputation Ink | Jul. 5, 2017 | Spill The Ink Podcast
What makes a good match between a lawyer and an…
How Lawyers Can Get More Speaking Engagements
Reputation Ink | Jun. 5, 2017 | Spill The Ink Podcast
When you think of the events and conferences that you’ve attended, what do you remember most about the keynote speakers?…
Using Reader Data to Inform Law Firm Marketing and Business Development
Reputation Ink | May. 5, 2017 | Spill The Ink Podcast
Adrian Lürssen is the VP of Strategic Development and Co-Founder…
Data Quality Best Practices for Law Firm CRMs
Reputation Ink | Apr. 5, 2017 | Spill The Ink Podcast
Dave Whiteside is the Director of Client Growth & Success…
