Reputation Ink publishes guide to content marketing for AEC firms

JACKSONVILLE, Fla. (February 21, 2017) — Content marketing, lead generation and PR firm Reputation Ink has released a new e-book, “How AEC Firms Can Win More Clients Through Content Marketing.”

The informative guide outlines content marketing strategies and best practices for firms in the architecture, engineering and construction (AEC) industry.

Reputation Ink created the e-book for AEC marketing and business professionals interested in learning how to generate more leads, win more contracts and grow their business by delivering valuable information that solves clients’ problems and helps them do their jobs better.

“The internet has revolutionized the way business is conducted today, and the AEC industry is not exempt,” said Michelle Calcote King, Reputation Ink’s principal and president. “Prospective clients research AEC firms, looking for valuable information that shows how they innovate and solve problems. If you’re not helping your clients through your marketing, your competitor will.”

In the free e-book, Reputation Ink’s team of marketers, lead-gen strategists, PR pros and writers share tactics they’ve sharpened while translating quality content into millions in revenue for their largely B2B client base, including large AEC firms, corporate law firms and technology companies. The firm’s work for half-billion-dollar AEC firm Stellar won first place in the 38th annual Society for Marketing Professional Services (SMPS) Marketing Communications Awards competition among other awards.

“How AEC Firms Can Win More Clients Through Content Marketing” is available for download on Reputation Ink’s website.

About Reputation Ink

Reputation Ink is a marketing firm with proven experience creating and implementing strategic marketing campaigns for large, complex companies and professional services firms. Leveraging the power of content marketing, lead generation and public relations, the agency helps clients in AEC, law, technology and other complex B2B industries generate high-quality leads that turn into millions in revenue.