JACKSONVILLE, Fla. (May 23, 2022) — Reputation Ink, a B2B professional services public relations and content marketing agency, was awarded a 2022 Award of Excellence by the Communicator Awards in the “Podcast Series” category for its Spill the Ink podcast.
Launched in 2021, the podcast was created to both build relationships with industry professionals as well as establish Reputation Ink as a thought leader in the legal and AEC industries.
“While we already created content via the agency’s blog and publishing articles in trade media outlets, we wanted to add an additional type of content platform to showcase our own thought leadership,” said Michelle Calcote King, Reptation Ink’s Principal and President, as well as the agency’s podcast host. “While the podcast episodes have received hundreds of downloads, it achieved its main goal of building relationships with referral sources to secure new business. To date, we have signed two new client retainer accounts that we can attribute directly to the podcast.”
The Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. In the past, Reputation Ink has been recognized by the Communicator Awards for work conducted on behalf of clients Stellar and Lightfoot, Franklin & White.
About Reputation Ink
Reputation Ink is a B2B professional services marketing and public relations agency. The firm focuses on three areas: corporate law, architecture, engineering and construction (AEC), and business-to-business companies. Providing public relations, content marketing, social media marketing and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.