Reputation Ink Principal Named to Lawdragon Global 100 Leaders in Legal Strategy & Consulting List

April 24, 2023

LD 100 Global Leading Consultants 2023JACKSONVILLE, Fla. (April 24, 2023)Michelle Calcote King, the Principal & President of Reputation Ink, a B2B public relations and thought leadership marketing agency serving professional services firms, has been named to the 2023 Lawdragon Global 100 Leaders in Legal Strategy & Consulting list.

Now in its ninth year, the list has grown to become an industry standard. Lawdragon’s editorial team selects honorees to the list through submissions, journalistic research and vetting from peers and clients.

“These leaders represent the remarkable array of advisors who have helped the legal industry grow into a global business generating hundreds of billions in revenues,” says Lawdragon. “From the recruiters who help firms amass armies of top talent, to marketing professionals whose magic creates awareness and to crisis communicators who can spin a narrative that helps some deals live and some trials succeed while others crash and burn.”

Lawdragon adds: “A part of the mystique of this group is not just their skills, but their ways with top lawyers – a notoriously perspicacious group. While they can be, often justifiably, a bit of know-it-alls, the best legal leaders have evolved to accept advice from those who know their field cold. Those are the strategists and consultants represented here.”

King founded Reputation Ink in 2011 after serving as head of Jaffe PR’s PR client services, overseeing a team of senior-level public relations and marketing consultants. Since launching Reputation Ink with just one client, King has grown it to nearly 30, with 11 full-time staff members. 

Based in home offices throughout the country, Reputation Ink’s team of PR pros, former journalists and former attorneys serves a range of law firms as well as  legal tech companies and alternative legal services providers (ALSPs).

“This recognition is really about my team — they are the ones in the trenches every day securing media coverage for our legal clients, winning our clients awards and elevating their thought leadership to build their reputations,” King said. 

No stranger to accolades, the Reputation Ink team’s awards include winning first place in the LMA Southeast’s Your Honor Awards in the media relations category for its efforts publicizing the work of a special investigator in the impeachment investigation of a former Alabama governor.

King is active in the legal community, currently serving on the board of the Legal Marketing Association (LMA) Southeast Region. She has spoken at the local, regional and national levels for LMA and is frequently asked to comment on legal marketing and PR issues in the media. She also served on the Grievance Committee (Fourth Circuit, Grievance Committee B) of The Florida Bar, for a three-year term.

The host of Spill the Ink, a podcast on thought leadership and brand visibility for law firms and other professional services firms, King has interviewed hundreds of legal industry thought leaders. She herself has appeared on numerous podcasts discussing legal PR. Along with her team, King authors a monthly newsletter on legal marketing trends and issues, and Reputation Ink distributes a monthly email update summarizing upcoming awards and editorial opportunities for law firms. 

About Reputation Ink

Reputation Ink is a B2B public relations and thought leadership marketing agency serving professional services firms. The firm focuses on two core industries: corporate law and architecture, engineering and construction (AEC). Providing public relations, thought leadership, social media and a range of other marketing services, the agency has generated millions in ROI for its clients. To learn more, visit