Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
Inside Legal 500: Submission Strategy and AI’s Growing Role in Firm Selection
Reputation Ink | Apr. 22, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King sits down with Barnaby Merrill, US editor at Legal 500,…
Why AEC Firms Keep Getting Client Experience Wrong and How to Fix It
Reputation Ink | Apr. 15, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Steven Gallo sits…
How Law Firms Get Ranked: An Insider Look at Benchmark Litigation
Reputation Ink | Mar. 24, 2026 | Spill The Ink Podcast
In this episode of Spill the Ink, Michelle Calcote King…
Inside the DBIA Project/Team Awards: What Judges Really Want
Reputation Ink | Mar. 9, 2026 | Spill The Ink Podcast
As design-build project delivery methods continue to gain ground in the U.S. construction industry, the DBIA Project and Team Awards…
Your Chambers Submission Playbook: Tips From the Research Directors
Reputation Ink | Feb. 24, 2026 | Spill The Ink Podcast
The Chambers and Partners guide is one of the most…
Inside ENR’s Rankings: What AEC Firms Should Focus On
Reputation Ink | Feb. 10, 2026 | Spill The Ink Podcast
In Steven Gallo’s inaugural episode as Spill the Ink co-host,…
Best Lawyers CEO: When AI Fails, Credible Legal Rankings Win
Reputation Ink | Jan. 28, 2026 | Spill The Ink Podcast
As AI search engines grapple with hallucinations and unreliable information, people (and AI systems themselves) are doubling down on trusted…
Midsize Law Firms: Two Key Questions to Stop Random Acts of Marketing
Reputation Ink | Jan. 7, 2026 | Spill The Ink Podcast
Inside midsize law firms, things can get loud. They’re often…
Win and Keep In-House Clients: A General Counsel’s Insights for Law Firms
Reputation Ink | Dec. 8, 2025 | Spill The Ink Podcast
Landing a new client is just the beginning. For law…
AI as an Accelerant: Tools Helping Legal Marketing Teams Compete Smarter
Reputation Ink | Nov. 17, 2025 | Spill The Ink Podcast
AI tools are changing the marketing game for small and midsized law firms, making it easier for them to compete…
The Science Behind Best Lawyers: Insights to Maximize Your Law Firm’s Recognition
Reputation Ink | Oct. 27, 2025 | Spill The Ink Podcast
Understanding the methodology behind legal rankings can transform how law…
Breaking Down Silos: How to Build a Culture of Sharing in Law Firms
Reputation Ink | Oct. 13, 2025 | Spill The Ink Podcast
Attorneys are trained to be cautious and confidential, and these…
