Knowledge Center
Corporate website redesign: 7 tips for starting off right
Heather Kingry | Jul. 29, 2014 | INKsights Blog
Redesigning a large corporate or law firm website is no simple task. Between multiple department heads, vendors and extensive service...
That’s a Wrap! Southwest’s overreaction to a tweet, getting paid for social media posts and “Mandatory Fun”
Heather Kingry | Jul. 25, 2014 | INKsights Blog
Friday is finally here! Is it just me, or was this a long week? Rep...
Content marketing for non-techies: 7 tips for repurposing content
Heather Kingry | Jul. 17, 2014 | INKsights Blog
Creating high-value content is no easy task. Once you’ve taken the time to carefully select...
6 things to look for in a content marketing agency
Heather Kingry | Jul. 3, 2014 | INKsights Blog
Before you even go down this road, the first question you should ask yourself is, “Do I really need...
That’s a Wrap! FAFSA’s insulting tweet, predicting which stories will go viral, death of a print magazine, running like a girl revisited
Heather Kingry | Jun. 27, 2014 | INKsights Blog
Happy Friday! This week has been an exciting one, with the return of HBO’s “True...
Growth hacking: what established companies can learn from startups
Heather Kingry | Jun. 19, 2014 | INKsights Blog
As previously outlined, content marketing isn’t a fad. Times have changed for marketers and will...
Google+ for business: 10 reasons to give it a go
Heather Kingry | Jun. 5, 2014 | INKsights Blog
Google’s social media and sharing platform, Google+, has been around for over two years now. My previous experience with the...
Attract the right customers with well-written personas
Heather Kingry | May. 29, 2014 | INKsights Blog
Personas, or customer profiles based on real data, have been around for a while....
SEO tips for the human search engine
Heather Kingry | May. 15, 2014 | INKsights Blog
You’ve got to hand it to Google. Those geniuses know more and more readers...
You invest in your content. Follow these tips to invest in your audience.
Heather Kingry | May. 1, 2014 | INKsights Blog
With all of the time and energy you’re spending on creating and promoting great content, it’s easy to forget that...
Advice for One Sparkers and entrepreneurs
Heather Kingry | Apr. 11, 2014 | INKsights Blog
One Spark, the world’s first crowdfunding festival, is in full swing here in Jacksonville, and...
How to create a brand story worth telling
Heather Kingry | Apr. 9, 2014 | INKsights Blog
There’s a common misconception that business-to-business communications have to look and sound a certain way…...