Knowledge Center
Corporate website redesign: 7 tips for starting off right
Heather Kingry | Jul. 29, 2014 | Inksights
Redesigning a large corporate or law firm website is no simple task. Between multiple department heads, vendors and extensive service...
That’s a Wrap! Southwest’s overreaction to a tweet, getting paid for social media posts and “Mandatory Fun”
Heather Kingry | Jul. 25, 2014 | Inksights
Friday is finally here! Is it just me, or was this a long week? Rep...
Content marketing for non-techies: 7 tips for repurposing content
Heather Kingry | Jul. 17, 2014 | Inksights
Creating high-value content is no easy task. Once you’ve taken the time to carefully select...
6 things to look for in a content marketing agency
Heather Kingry | Jul. 3, 2014 | Inksights
Before you even go down this road, the first question you should ask yourself is, “Do I really need...
That’s a Wrap! FAFSA’s insulting tweet, predicting which stories will go viral, death of a print magazine, running like a girl revisited
Heather Kingry | Jun. 27, 2014 | Inksights
Happy Friday! This week has been an exciting one, with the return of HBO’s “True...
Growth hacking: what established companies can learn from startups
Heather Kingry | Jun. 19, 2014 | Inksights
As previously outlined, content marketing isn’t a fad. Times have changed for marketers and will...
Google+ for business: 10 reasons to give it a go
Heather Kingry | Jun. 5, 2014 | Inksights
Google’s social media and sharing platform, Google+, has been around for over two years now. My previous experience with the...
Attract the right customers with well-written personas
Heather Kingry | May. 29, 2014 | Inksights
Personas, or customer profiles based on real data, have been around for a while....
SEO tips for the human search engine
Heather Kingry | May. 15, 2014 | Inksights
You’ve got to hand it to Google. Those geniuses know more and more readers...
You invest in your content. Follow these tips to invest in your audience.
Heather Kingry | May. 1, 2014 | Inksights
With all of the time and energy you’re spending on creating and promoting great content, it’s easy to forget that...
Advice for One Sparkers and entrepreneurs
Heather Kingry | Apr. 11, 2014 | Inksights
One Spark, the world’s first crowdfunding festival, is in full swing here in Jacksonville, and...
How to create a brand story worth telling
Heather Kingry | Apr. 9, 2014 | Inksights
There’s a common misconception that business-to-business communications have to look and sound a certain way…...