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Manufacturing marketing: It’s time for a winning blueprint [e-book]
Heather Kingry | Feb. 9, 2017 | Inksights
Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in 2017 New year, new budget. And if you’re...
#INBOUND16: Tips for Newbies
Heather Kingry | Oct. 24, 2016 | Inksights
How to survive HubSpot’s annual conference if you’ve never been This year’s HubSpot INBOUND...
Stop wasting your money with HubSpot
Heather Kingry | Jun. 21, 2016 | Inksights
4 ways you’re flushing money on your marketing automation software by not being strategic. Not...
Lead gen vs. demand gen: Stop generating confusion
Heather Kingry | Apr. 12, 2016 | Inksights
There’s nothing worse than getting someone’s name wrong. And depending on when that offense occurs, catastrophe can take place. That...
Tales from the flip side: What judging the ADDYs taught me
Heather Kingry | Feb. 29, 2016 | Inksights
Oscars weekend I had the pleasure (and honor) of serving as a judge for the...
Go big with your tone & get right swipes from the right prospects
Heather Kingry | Nov. 12, 2015 | Inksights
In my last INKsights post, I encouraged readers to grow a pair and get vulnerable....
Want better content? Grow a pair and get vulnerable
Heather Kingry | Oct. 9, 2015 | Inksights
Great speakers make you feel like their message is pointed directly at you. Having had the pleasure to listen to...
#INBOUND15: 7 tips to know before you go
Heather Kingry | Aug. 7, 2015 | Inksights
Last year was the first time I attended HubSpot’s annual conference, INBOUND. It was so...
Christmas in July: Go time for corporate holiday card ideas
Heather Kingry | Jul. 30, 2015 | Inksights
Not to sound like Scrooge, but I really hate all of these Christmas and Black...
Content curation: How to collect and share what readers want
Heather Kingry | Jun. 19, 2015 | Inksights
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of internal content creation resources is...
Google update: Mobile-friendliness and SEO
Heather Kingry | Apr. 2, 2015 | Inksights
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal....
Buy me dinner first: How to nurture leads without coming on too strong
Heather Kingry | Mar. 12, 2015 | Inksights
According to a recent benchmark study by Marketo, 50 percent of leads aren’t ready to...