Knowledge Center
Inbound Marketing Strategy: Where to Focus in 2015
Heather Kingry | Feb. 19, 2015 | INKsights Blog
As inbound marketing gains in popularity, some companies are playing catch up, while others are reaping the rewards of their...
Regift This: 6 Tips to Boost Content Sharing
Heather Kingry | Dec. 18, 2014 | INKsights Blog
Outside of marketing, a regift would be considered a great insult to the recipient. In...
Want Better Marketing? Start by Retaining Your Agency
Heather Kingry | Dec. 4, 2014 | INKsights Blog
Many companies struggle with determining whether it makes sense to secure a monthly retainer with...
How to Choose a Web Firm: Get (and Love) What You Pay For
Heather Kingry | Nov. 20, 2014 | INKsights Blog
It won’t take much convincing to make the case that your corporate website is one of your hardest-working assets. It’s:...
From Customer Retention to Customer Delight in 6 Steps
Heather Kingry | Oct. 23, 2014 | INKsights Blog
Acquiring new customers is a full-time job. It’s easy to get caught up in feeding...
#IBOUND14 Takeaways, Part 2: Listen, Empathize, Connect
Heather Kingry | Oct. 9, 2014 | INKsights Blog
In my last post, I shared some inspiration from profound speakers at HubSpot’s content marketing...
That’s a Wrap! a Facebook Promo From the Other Side, Busch Gardens’ Politically Correct Halloween Display, Apple’s Bendgate, Bad Yelp Reviews Wanted and a Journalist Spreads Some Love
Heather Kingry | Sep. 26, 2014 | INKsights Blog
TGIF, y’all! We’re also thankful to take a break from the NFL headlines this week and bring you some PR...
Inspiration From #INBOUND14: Hubspot’s Content Marketing Conference
Heather Kingry | Sep. 25, 2014 | INKsights Blog
Michelle King and I had the privilege to attend HubSpot’s INBOUND14 conference in Boston...
Blog Topic Ideas: Nine Ways to Beat Blogger’s Block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics? Once you’ve been doing this...
That’s a Wrap! Yahoo’s Fantasy Football Failure, Google Authorship is Dead, Discrepancies Between Facebook and Twitter, Vogue Gives Itself a Makeover and ModCloth Keeps It Real
Heather Kingry | Aug. 29, 2014 | INKsights Blog
We did it! Before stepping out for a long weekend full of football, BBQ and beaching it, take a look...
Email Marketing Tips: 5 Moves for Improving Effectiveness
Heather Kingry | Aug. 28, 2014 | INKsights Blog
Analytics make it simple to analyze your email marketing’s effectiveness, from hard and soft...
Blog Checklist: Content Marketing Tips for Staying on Point
Heather Kingry | Aug. 14, 2014 | INKsights Blog
Let’s face it. Even the most well thought out strategy still requires a lot of...