Knowledge Center
Inbound marketing strategy: Where to focus in 2015
Heather Kingry | Feb. 19, 2015 | Inksights
As inbound marketing gains in popularity, some companies are playing catch up, while others are reaping the rewards of their...
Regift this: 6 tips to boost content sharing
Heather Kingry | Dec. 18, 2014 | Inksights
Outside of marketing, a regift would be considered a great insult to the recipient. In...
Want better marketing? Start by retaining your agency
Heather Kingry | Dec. 4, 2014 | Inksights
Many companies struggle with determining whether it makes sense to secure a monthly retainer with...
How to choose a web firm: get (and love) what you pay for
Heather Kingry | Nov. 20, 2014 | Inksights
It won’t take much convincing to make the case that your corporate website is one of your hardest-working assets. It’s:...
From customer retention to customer delight in 6 steps
Heather Kingry | Oct. 23, 2014 | Inksights
Acquiring new customers is a full-time job. It’s easy to get caught up in feeding...
#INBOUND14 takeaways, part 2: listen, empathize, connect
Heather Kingry | Oct. 9, 2014 | Inksights
In my last post, I shared some inspiration from profound speakers at HubSpot’s content marketing...
That’s a Wrap! A Facebook promo from the other side, Busch Gardens’ politically correct Halloween display, Apple’s Bendgate, bad Yelp reviews wanted and a journalist spreads some love
Heather Kingry | Sep. 26, 2014 | Inksights
TGIF, y’all! We’re also thankful to take a break from the NFL headlines this week and bring you some PR...
Inspiration from #INBOUND14: HubSpot’s content marketing conference
Heather Kingry | Sep. 25, 2014 | Inksights
Michelle King and I had the privilege to attend HubSpot’s INBOUND14 conference in Boston...
Blog topic ideas: nine ways to beat blogger’s block
Heather Kingry | Sep. 11, 2014 | Inksights
Stuck in a rut when trying to find blog topics? Once you’ve been doing this...
That’s a Wrap! Yahoo’s fantasy football failure, Google Authorship is dead, discrepancies between Facebook and Twitter, Vogue gives itself a makeover and ModCloth keeps it real
Heather Kingry | Aug. 29, 2014 | Inksights
We did it! Before stepping out for a long weekend full of football, BBQ and beaching it, take a look...
Email marketing tips: 5 moves for improving effectiveness
Heather Kingry | Aug. 28, 2014 | Inksights
Analytics make it simple to analyze your email marketing’s effectiveness, from hard and soft...
Blog checklist: content marketing tips for staying on point
Heather Kingry | Aug. 14, 2014 | Inksights
Let’s face it. Even the most well thought out strategy still requires a lot of...