Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Going for Gold: How to Build a Reputation as an AEC Industry Safety Leader
Reputation Ink | Dec. 21, 2023 | INKsights Blog
Building a reputation as a safety leader is a highly effective way to set your company apart from the competition.
Shutting the Revolving Door: How AEC Firms Can Leverage Marketing for Employee Retention
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Labor woes have the architecture, engineering, and construction (AEC) industries…
Looking for a Marketing and PR Agency? Consider Niche AEC Specialists
Reputation Ink | Oct. 23, 2023 | INKsights Blog
If your company or firm’s marketing team needs a little…
Do’s and Don’ts of Podcast Interviews
Reputation Ink | Sep. 14, 2023 | INKsights Blog
I love a good podcast. The ones that make me feel like the host and guest are standing in the…
How AEC Seller-doers Can Build Relationships, Drive Revenue Through Podcasting
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation…
How to Grow Your Law Practice With a Podcast
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation…
How Law Firms Can Utilize Mansfield Certification to Drive Diversity and Inclusion Initiatives
Ashton Nichols | Jul. 26, 2023 | INKsights Blog
In the legal profession, diversity, equity and inclusion (DEI) have become crucial focal points for organizations striving to create a…
8 Reasons Law Firms Should Work With a Specialist Legal Marketing & PR Agency
Ashton Nichols | May. 31, 2023 | INKsights Blog
If your law firm has a marketing team and needs…
![How AEC Employees Can Contribute Marketing Videos With Their Smartphones [Infographic]](https://www.rep-ink.com/wp-content/uploads/2023/05/REP-26-1-Blog-Featured-Image-800x800-1.png)
How AEC Employees Can Contribute Marketing Videos With Their Smartphones [Infographic]
Reputation Ink | May. 31, 2023 | INKsights Blog
You don’t need a Hollywood movie studio to be a…
The Do’s and Dont’s of Lawyer Cross-marketing During PR Opportunities
Reputation Ink | May. 11, 2023 | INKsights Blog
In any public relations opportunity a lawyer encounters, it is always important to draw attention to their practices and their…
Why AEC Firms Need to Know About the ‘Excess Share of Voice’ Rule
Michelle Calcote King | Mar. 28, 2023 | INKsights Blog
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that…
Benchmark Litigation: Law Firm Submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but…
