Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Simple is Better: How Plain Language Benefits Your Content
Reputation Ink | Nov. 2, 2015 | INKsights Blog
OK, so I’m pretty new to content marketing. As of this week, I’ve got a little over one full month…
How to Spin Social Media Into Your Content Spiderweb
Reputation Ink | Oct. 22, 2015 | INKsights Blog
Leveraging your platforms for engagement AND content promotion Regardless of…
Inbound Marketing and Inbound Sales: The New Peanut Butter ‘n’ Jelly
Michelle Calcote King | Oct. 16, 2015 | INKsights Blog
If you read our blog regularly or follow Rep Ink…
Want Better Content? Grow a Pair and Get Vulnerable
Heather Kingry | Oct. 9, 2015 | INKsights Blog
Great speakers make you feel like their message is pointed directly at you. Having had the pleasure to listen to…
RAMP Up Your Brand With Curiosity
Reputation Ink | Oct. 1, 2015 | INKsights Blog
It may have killed the cat, but it could save…
Showcasing Your Shortcomings: How Transparency Makes Your Marketing Stronger
Reputation Ink | Sep. 24, 2015 | INKsights Blog
Don’t just mention your weaknesses, lead with them Round two…
Why #GIRLBOSS Interview Missed the Mark (and the Message)
Reputation Ink | Sep. 17, 2015 | INKsights Blog
INKsights from #INBOUND15 Writing. Strategizing. Creating. Pumpkin spiced lattes (finally). As my professional career chugs along, I continue to gain…
Are You Helping or Hurting Your Marketing Content?
Reputation Ink | Aug. 19, 2015 | INKsights Blog
Effective writing is an integral part of marketing success and…
#INBOUND15: 7 Tips to Know Before You Go
Heather Kingry | Aug. 7, 2015 | INKsights Blog
Last year was the first time I attended HubSpot’s annual…
Christmas in July: Go Time for Corporate Holiday Card Ideas
Heather Kingry | Jul. 30, 2015 | INKsights Blog
Not to sound like Scrooge, but I really hate all of these Christmas and Black Friday in July promotions. Come…
How BuzzFeed Became the Beyoncé of Creating Content for Millennials
Reputation Ink | Jul. 28, 2015 | INKsights Blog
Lessons from BuzzFeed and NewsCred’s webinar, “Creating Content for Millennials:…
6 Reasons You Need an Internal Social Media Policy
Reputation Ink | Jul. 21, 2015 | INKsights Blog
Last month, I was invited to speak at the College…
