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Your source for smart, strategic marketing & PR insights for professional services firms.

INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.

 

Because your firm’s expertise deserves to be seen, heard — and hired.

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Marketers and Sales Execs: Stop Annoying, Start Nurturing

Marketers and Sales Execs: Stop Annoying, Start Nurturing

Marketing Automation: What It is and Why You Need It

Marketing Automation: What It is and Why You Need It

Blog Topic Ideas: Nine Ways to Beat Blogger’s Block

Blog Topic Ideas: Nine Ways to Beat Blogger’s Block

Email Marketing Tips: 5 Moves for Improving Effectiveness

Email Marketing Tips: 5 Moves for Improving Effectiveness

Word Economy: Not Just Good Writing—good Marketing

Word Economy: Not Just Good Writing—good Marketing

They’re Just Not That Into You: Why Journalists Aren’t Covering Your Press Releases

They’re Just Not That Into You: Why Journalists Aren’t Covering Your Press Releases

Still Using Newswires as Part of Your Public Relations Strategy? It’s Time to Reconsider That

Still Using Newswires as Part of Your Public Relations Strategy? It’s Time to Reconsider That

This Isn’t Your Mama’s Public Relations Anymore

This Isn’t Your Mama’s Public Relations Anymore

Content Marketing and the Plain Language Movement: What You Need to Know

Content Marketing and the Plain Language Movement: What You Need to Know

Corporate Website Redesign: 7 Tips for Starting Off Right

Corporate Website Redesign: 7 Tips for Starting Off Right

That’s a Wrap! Southwest’s Overreaction to a Tweet, Getting Paid for Social Media Posts and “Mandatory Fun”

That’s a Wrap! Southwest’s Overreaction to a Tweet, Getting Paid for Social Media Posts and “Mandatory Fun”

That’s a Wrap! Linkedin Acquires Newsle, Tide May Have Crossed a Line, a Seattle Utility’s Failed Attempt to Scrub Negative Search Results and a Comcast Customer Service Call Goes Viral

That’s a Wrap! Linkedin Acquires Newsle, Tide May Have Crossed a Line, a Seattle Utility’s Failed Attempt to Scrub Negative Search Results and a Comcast Customer Service Call Goes Viral

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