Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Pitch Attorney Bylined Articles That Actually Get Placed (and Read)
Raychel Lean | Nov. 21, 2025 | INKsights Blog
“Would you like to receive a bylined article on this topic?” It’s a sentence I’ve read many times, as it…
How to Build a Reputation That Can Take a Hit: 3 PR Tactics for AEC Firms
Grace Edgin | Nov. 13, 2025 | INKsights Blog
Google your firm right now. Go ahead, I’ll wait. What…
How Much Should Your Law Firm Spend on Public Relations?
Michelle Calcote King | Nov. 2, 2025 | INKsights Blog
Public relations (PR) is no longer a “nice to have”…
Before the Hard Hat’s on Fire: 7 Assets Every AEC Firm Needs for Crisis Readiness
Jennifer Powell | Oct. 30, 2025 | INKsights Blog
In the architecture, engineering and construction world, reputation is both a calling card and a pressure point. A project delay,…
The Ultimate Law Firm Marketer Holiday Gift Guide: 2025 Edition
Michelle Calcote King | Oct. 24, 2025 | INKsights Blog
‘Twas the night before holiday vacation, and all through the…
Small Gestures, Big Impact: Where Holiday Cards Fit in a Law Firm’s Strategy
Jessi Bruton | Oct. 17, 2025 | INKsights Blog
Every fall, like clockwork, law firm marketers hear the same…
The Real Reason AEC Firms Shouldn’t Skip Holiday Cards
Jessi Bruton | Oct. 17, 2025 | INKsights Blog
For architecture, engineering, and construction (AEC) firms, the holiday season isn’t just the end of another year. It’s a chance…
Why AEC Firms Can’t Rely on Silence and ‘No Comment’: The Case for Proactive Reputation Management
Steven Gallo | Oct. 15, 2025 | INKsights Blog
As a former reporter, I learned quickly that silence rarely…
How to Measure the ROI of Your Law Firm’s PR
Michelle Calcote King | Oct. 7, 2025 | INKsights Blog
Every law firm marketer has been asked this question —…
Legal 500 2026: What’s New This Year and How to Strengthen Your Submissions
Kevin Aschenbrenner | Sep. 30, 2025 | INKsights Blog
Pssst. Legal 500 submissions for all practice groups are due on Nov. 14. Haven’t started yet, or still neck-deep in…
Reputation Readiness: How AEC Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Sep. 30, 2025 | INKsights Blog
Just like you, I saw the Coldplay concert drama play…
Is Your Law Firm’s Content Invisible to AI Discovery? Here’s How to Fix It
Ashton Nichols | Sep. 17, 2025 | INKsights Blog
Learn how law firms can audit content for ChatGPT and…
