Increasing connections among geographically dispersed employees

Client situation

Global forest products company Rayonier which owns, manages or leases approximately 2.6 million acres — wanted to enhance its communications with its more than 300 employees across the globe. These employees are geographically dispersed, withmany working in the field, not in front of a desktop computer.

The company was looking for an effective, mobile-friendly way to communicate its many innovations, changes, human-interest stories, safety tips, HR news and more.

Our solution

Reputation Ink was retained to develop a monthly email newsletter to engage employees across the company and inform them about internal developments, from the U.S. Southeast to the Pacific Northwest to New Zealand.

After experimenting with and reviewing the analytics for both shorter and longer text stories, infographics and video stories, we learned that employees engaged most with video, so we built the newsletter around featured video content.

We managed all aspects of the newsletter, including:

Rayonier Case Study Bullets


Feedback from company leadership and employees has been universally positive. Employees can access the video content on mobile devices and have learned about initiatives across the company, from the Pacific Northwest to New Zealand and everywhere in between.