Reputation Ink principal & president quoted in Legal Marketing Association article

JACKSONVILLE, Fla. (May 4, 2018) — Reputation Ink’s principal and president, Michelle Calcote King, is featured in the March/April issue of Strategies, the journal of legal marketing published by the Legal Marketing Association (LMA).

The head of the B2B content marketing, lead generation and public relations agency was quoted in the article, “Content Marketing: A Powerful Tool for Law Firm Client Retention.”

“Content marketing reinforces your lawyers’ value to clients at a time when they are increasingly looking for ways to lower their legal costs,” Calcote King said in the article.

Strategies magazine is the leading legal marketing publication for all professionals in legal marketing and business development. Its bimonthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry.

Calcote King reformed LMA’s Jacksonville Local Steering Committee earlier this year and currently serves as its chair. She is also a member of the Florida Bar’s Grievance Committee for the Fourth Circuit.

About Reputation Ink

Reputation Ink is a B2B marketing agency built for complex industries, including corporate law, architecture, engineering and construction (AEC), technology and software as a service (SaaS) and other business-to-business industries. Providing content marketing, public relations and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit www.rep-ink.com.