How law firm culture impacts business development with David Freeman

David Freeman is an expert in law firm leadership, currently serving as a consultant for both individual lawyers and law firms through the David Freeman Consulting Group. He specifically works with law firms on their leadership, business development and client service. He has also started focusing on remote work consultation in the wake of COVID-19. 

David is also the Founder of Law Firm CultureShift which was started to work with leadership teams and improve culture at law firms. He is an established two-time best-selling author who has written on each of his specializations. David has been inducted into the National Law Journal Hall of Fame for being voted the #1 business development consultant and coach for three consecutive years.

Here’s a glimpse of what you’ll learn: 

  • How David Freeman has helped his clients transition to remote work
  • Ensuring that law firm retreats are still effective in the virtual age
  • The keys to looking professional on Zoom calls
  • Different ways to improve your law firm’s culture
  • Why proper leadership is so important for the health of your firm
  • Some of the common misconceptions on cross-selling
  • What is a lateral in law firms and how should you handle them?
  • The most important components of a good budget

In this episode:

There’s a lot that goes into a successful law firm, and now we add another component to that list: business development.

While marketing is crucial and the quality of your work is essential, business development can often get overlooked. Law firms still function as a business and require strategic growth and optimization to be profitable. Especially in light of COVID-19, many law firms have lost the finer details on how to treat clients and improve their services. This relates to every step of the process, but particularly the culture your law firm has cultivated. It can be hard for some lawyers to see this without outside help. Luckily, that’s where David Freeman comes in.

In this episode of the Spill the Ink! podcast, Michelle Calcote King interviews consultant David Freeman to hear his thoughts on business development for lawyers and law firms. The two touch on topics of cross-selling, improving your leadership and excelling in the virtual age. They also talk about the culture of your law firm and how to transform it from the ground up. Stay tuned to hear it all for yourself!

Resources mentioned in this episode:

Sponsor for this episode:

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal and many more.

To learn more visit or email them at today.


Featured Guest

David Freeman

David Freeman Consulting Group


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