Reputation Ink Named to University of Florida’s 2024 Gator100 List

JACKSONVILLE, Fla. (March 8, 2024) — Reputation Ink, a B2B public relations and thought leadership marketing agency serving professional services firms, has been named to the University of Florida’s 2024 Gator100 list, which recognizes the 100 fastest-growing businesses owned by Gator alums.

Reputation Ink was founded in 2011 by Michelle Calcote King, a dual-degree graduate of the University of Florida’s College of Journalism and Communications. King graduated with a bachelor’s degree in public relations in 1998 and then obtained a master’s in international communications in 2000. She received the Outstanding Scholar Award for achieving the highest grade point average of her undergraduate class and was then selected for one of the university’s highly competitive full-tuition graduate assistantships.

But the Gator Nation’s influence at Rep Ink doesn’t stop there. Steven Gallo, director of content and PR, and Sofia Millar, account manager, also obtained degrees from UF’s College of Journalism and Communications before becoming successful on-air journalists and eventually public relations professionals.

While earning his undergraduate degree in telecommunications, Gallo received a national Edward R. Murrow Award and was a two-time award-winner in the national Hearst Broadcast News Championship. He also played saxophone in the Fightin’ Gator Marching Band and was a member of Florida Blue Key. Gallo earned his master’s degree in mass communications and taught as a graduate instructor.

Millar was an active student in UF’s Innovation News Center, contributing to the college’s digital, radio, television and Spanish news platforms. She is a 2019 Kenneth A. Christansen Award recipient, which is awarded to those who demonstrate exemplary service to WUFT-TV and WUFT-FM. Millar graduated with a bachelor’s degree in telecommunications in 2019.

Based in home offices throughout the country, Reputation Ink’s team of marketing and PR pros, former journalists and former attorneys serves a range of law firms and legal services companies, as well as architecture, engineering and construction (AEC) firms and related companies.

“Earning recognition on this list brings my career full circle. The University of Florida’s College of Journalism and Communications has been ranked as one of the best communications schools in the country for many years for good reason,” King said. “It gave me an excellent base of knowledge to launch my career, and I’m proud to have two other graduates on my team.”

Learn more about the Gator100 and get a complete list of 2024 honorees here.

About Reputation Ink

Reputation Ink is a B2B public relations and thought leadership marketing agency serving professional services firms. The firm focuses on two core industries: corporate law and architecture, engineering and construction (AEC). Providing public relations, thought leadership, social media and a range of other marketing services, the agency has generated millions in ROI for its clients. To learn more, visit www.rep-ink.com.