JACKSONVILLE, Fla. (September 20, 2021) — Reputation Ink, a professional services public relations and content marketing agency, was awarded a 2021 IABC Southern Region Silver Quill Award for its work with client McMillan Pazdan Smith, a regional, studio-based architecture, planning and interior design firm.
In response to the evolving COVID-19 pandemic, McMillan Pazdan Smith wanted to position Sara Robinson, an architect in the firm’s Healthcare Studio, as a thought leader in medical facility design.
“Our team spoke with Sara and framed her knowledgeable experience into a thought leadership piece with wide-ranging benefits for those in the healthcare space,” said Kevin Beaugrand, Reputation Ink Account Coordinator. “The article was placed in Medical Construction and Design magazine, a leading source for industry news with more than 66,000 readers per issue and even more online.”
Prior to working with Reputation Ink, McMillan Pazdan Smith had never engaged in proactive thought leadership and PR efforts with a specialized agency. To build on their reputation, they wanted to increase their experts’ visibility in trade media.
“We work with many clients on article placement in industry publications,” said Michelle Calcote King, Principal and President. “Third-party validation by the media reminds our clients’ clients that they are partnering with a leader in the space.”
Founded in 1970, IABC serves professionals in the field of business communication, bringing together the profession’s collective disciplines. The organization serves members through its educational offerings, certification, awards program, resource library, online magazine and annual World Conference.
About Reputation Ink
Reputation Ink is a professional services public relations and content marketing agency. The firm focuses on three areas: corporate law, architecture, engineering and construction (AEC), and business-to-business companies. Providing public relations, content marketing, social media marketing and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.