Reputation Capital rebrands as Reputation Ink, launches new website

March 18, 2014

Jacksonville-based public relations and content marketing firm Reputation Capital has changed its name to Reputation Ink and launched a new website at The three-year old firm provides marketing strategy, messaging, public relations, writing and content marketing services to a range of large companies and professional services firms.
“The new name is a reflection of our core expertise—writing,” said Michelle King, the firm’s founder and president. “Both consumer and business-to-business buyers make decisions differently today than they did just a few years ago. The Internet has become central to the buying process. And while creative design remains incredibly important, it’s the content that drives user experience and, ultimately, user behavior.”

Reputation Ink’s clients include several large corporate law firms, including Rogers Towers, Susman Godfrey, Moore & Van Allen and Patterson & Sheridan, as well as industry leaders such as Stellar, Rayonier, RS&H, The PARC Group, Nocatee, US Assure, and more.
“We combine our expertise in public relations with a focus on delivering quality content across all marketing channels, including websites, blogs, social media, bylined articles, brochures, ebooks and more,” King said. “By getting our clients in the media and producing content that educates their prospects, we can powerfully boost their reputations and drive new business.”
The firm’s team includes a former attorney turned ESPN and Forbes reporter, a former journalist who owned her own PR firm in the Boston area, and a graduate of one of the nation’s top creative schools, The Creative Circus.
“Our clients are never passed off to more junior consultants,” King said. “They receive work from senior-level professionals who’ve spent years working with some of the country’s largest companies and well-known brands.”
In addition to the new brand and website, the firm has also launched a new blog, INKsights, where the team will write about trends and best practices in marketing and public relations. “We’ve been blogging and managing social media accounts for clients for years and are looking forward to sharing our expertise in these areas,” King said. “Blogs are powerful marketing tools that reach clients directly but also influence reporters, who are searching for industry experts and quality content for their stories.”
About Reputation Ink
Reputation Ink is a public relations and content marketing firm focused on building reputations. The firm’s senior-level professionals provide marketing strategy, messaging, public relations, writing and content marketing services. Headquartered in Jacksonville, Fla., Reputation Ink’s clients span the country and include corporate law firms and leaders in a range of industries including architecture, engineering, construction, industrial, technology, healthcare, energy and real estate. For more information visit