Knowledge Center
Meet the Legal Media: Rebekah Mintzer, Bloomberg Law
Michelle Calcote King | Feb. 20, 2020 | INKsights Blog
Bloomberg Law is known for its coverage of the business of law, particularly Big Law. It has become a go-to...
How Law Firm Marketers Can Use Client Testimonials Ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing...
How to Comply With Attorney Advertising Ethics Rules (Without Going Crazy)
Michelle Calcote King | Jan. 21, 2020 | INKsights Blog
Let’s say you’re a marketer at a regional law firm,...
Spread the Cheer! How to Do Holiday Marketing the Right Way for B2B and Professional Services
Michelle Calcote King | Nov. 20, 2019 | INKsights Blog
Ah, the holidays. A time when we’re surrounded by warm wishes, those we love — and a never-ending sales pitch...
Boo! Five Scary Pitfalls to Avoid During Law Firm Marketing Budget Season
Michelle Calcote King | Oct. 24, 2019 | INKsights Blog
*Foreboding, creepy music plays* Our law firm marketer hero is...
From Blah to Ah-ha! How to Write Law Firm Case Studies That Win New Business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit...
The Hidden Costs of Cutting Your Legal Marketing Budget
Michelle Calcote King | Jun. 19, 2019 | INKsights Blog
Note: This post was first published on the Thomson Reuters Legal Executive Institute blog. It’s the classic chicken-and-egg problem: You...
7 Decisions to Make Before Beginning a Content Project
Michelle Calcote King | Jun. 6, 2019 | INKsights Blog
Content projects — such as website updates and new bios,...
8 Ways to Get People to Sign Up for Your Newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s...
Lessons From the 2019 Legal Marketing Association Annual Conference
Michelle Calcote King | Apr. 12, 2019 | INKsights Blog
This week, more than 1,500 attendees gathered in Atlanta, Georgia, for the 2019 Legal Marketing Association Annual Conference. I try...
![6 Ways to Get the Most From Your Public Relations Agency [updated]](https://www.rep-ink.com/wp-content/uploads/2019/03/RepInk-blog-MostFromPR.jpg)
6 Ways to Get the Most From Your Public Relations Agency [updated]
Michelle Calcote King | Mar. 5, 2019 | INKsights Blog
If you’ve ever worked with a public relations agency —...
Why B2B Marketers Can’t Afford to Ignore Email Marketing
Michelle Calcote King | Feb. 19, 2019 | INKsights Blog
If you’re a B2B marketer and not taking advantage of...