Knowledge Center
6 questions to ask before you hire a professional content writer
Michelle Calcote King | Jan. 21, 2019 | Inksights
High-quality content is rocket fuel for today’s marketing strategies. But the difficult task of finding great writers who can create...
![8 common mistakes lawyers make on their blogs [updated]](https://www.rep-ink.com/wp-content/uploads/2019/01/RepInk-blog-8LawyerMistakes.jpg)
8 common mistakes lawyers make on their blogs [updated]
Michelle Calcote King | Jan. 15, 2019 | Inksights
(This post has been updated from our original 2014 post.) The legal industry has...
Marketers: It’s time to push back on your bosses’ bad ideas
Michelle Calcote King | Nov. 20, 2018 | Inksights
“Behind every bad idea is an executive who asked for it.” I can feel all...
How law firms can use marketing automation to enhance their client experience
Michelle Calcote King | Sep. 25, 2018 | Inksights
Acquiring new clients is expensive. Depending on the study, research shows that the cost to acquire a new client is...
Need to persuade an audience? Use these 5 powerful messaging techniques
Michelle Calcote King | Jun. 21, 2018 | Inksights
If you’ve watched the show “Mad Men,” you may have thought that you, too, could...
3 PR takeaways from Cision’s 2018 ‘Global State of the Media’ report
Michelle Calcote King | May. 8, 2018 | Inksights
Nowadays, the media is the news. With a president who calls the media “fake news”...
4 reasons marketers must shift toward a ‘knowledge extraction’ mindset
Michelle Calcote King | May. 2, 2018 | Inksights
Marketers… if you had to describe your most important role in one or two words, what would you say? My...
7 ways to overcome content marketing’s biggest challenge: just getting it done
Michelle Calcote King | Apr. 24, 2018 | Inksights
We’ve all heard it before: “I just can’t get my subject-matter experts to give me...
Legal marketers: Here’s how to get general counsel’s attention, straight from the horse’s mouth
Michelle Calcote King | Apr. 17, 2018 | Inksights
Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference...
Crisis PR and the FIU bridge collapse: 8 ways to prepare your AEC firm for the worst
Michelle Calcote King | Mar. 30, 2018 | Inksights
“By the time you hear the thunder, it’s too late to build the ark.” —Unknown It’s everyone’s worst nightmare in...
3 simple ways law firms can promote litigation wins
Michelle Calcote King | Mar. 19, 2018 | Inksights
For litigation firms and practice groups, promoting your wins can be an uphill battle. Client...
How to become a legal public relations star: Be like Jack
Michelle Calcote King | Feb. 6, 2018 | Inksights
Becoming a trusted media source can be an incredible boon for lawyers and other professional...