Knowledge Center
Lessons From the 2019 Legal Marketing Association Annual Conference
Michelle Calcote King | Apr. 12, 2019 | INKsights Blog
This week, more than 1,500 attendees gathered in Atlanta, Georgia, for the 2019 Legal Marketing Association Annual Conference. I try...
6 Ways to Get the Most From Your Public Relations Agency [updated]
Michelle Calcote King | Mar. 5, 2019 | INKsights Blog
If you’ve ever worked with a public relations agency —...
Why B2B Marketers Can’t Afford to Ignore Email Marketing
Michelle Calcote King | Feb. 19, 2019 | INKsights Blog
If you’re a B2B marketer and not taking advantage of...
How to Get Your Employees to Share Your Content (and Why It’s So Important)
Michelle Calcote King | Feb. 5, 2019 | INKsights Blog
You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging videos. Created valuable e-books and white papers. You’ve then shared...
6 Questions to Ask Before You Hire a Professional Content Writer
Michelle Calcote King | Jan. 21, 2019 | INKsights Blog
High-quality content is rocket fuel for today’s marketing strategies. But...
8 Common Mistakes Lawyers Make on Their Blogs [updated]
Michelle Calcote King | Jan. 15, 2019 | INKsights Blog
The legal industry has embraced blogging like no other. Blogging...
Need to Persuade an Audience? Use These 5 Powerful Messaging Techniques
Michelle Calcote King | Jun. 21, 2018 | INKsights Blog
If you’ve watched the show “Mad Men,” you may have thought that you, too, could be an advertising executive, drink...
3 PR Takeaways From Cision’s 2018 ‘Global State of the Media’ Report
Michelle Calcote King | May. 8, 2018 | INKsights Blog
Nowadays, the media is the news. With a president who...
4 Reasons Marketers Must Shift Toward a ‘Knowledge Extraction’ Mindset
Michelle Calcote King | May. 2, 2018 | INKsights Blog
Marketers… if you had to describe your most important role...
7 Ways to Overcome Content Marketing’s Biggest Challenge: Just Getting It Done
Michelle Calcote King | Apr. 24, 2018 | INKsights Blog
We’ve all heard it before: “I just can’t get my subject-matter experts to give me the information I need.” “We...
Legal Marketers: Here’s How to Get General Counsel’s Attention, Straight From the Horse’s Mouth
Michelle Calcote King | Apr. 17, 2018 | INKsights Blog
Four marketing strategies are particularly effective, says panel of GCs...
Crisis PR and the FIU Bridge Collapse: 8 Ways to Prepare Your AEC Firm for the Worst
Michelle Calcote King | Mar. 30, 2018 | INKsights Blog
“By the time you hear the thunder, it’s too late...