Knowledge Center
How Law Firms Should Communicate About Coronavirus
Michelle Calcote King | Mar. 14, 2020 | INKsights Blog
Unless you’re living under a rock (which might be a good place to be right now), you know we are...
Meet the Legal Media: Angel Coker, The Birmingham Business Journal
Michelle Calcote King | Mar. 4, 2020 | INKsights Blog
Name any major metropolitan area in the United States and...
Meet the Legal Media: Rebekah Mintzer, Bloomberg Law
Michelle Calcote King | Feb. 20, 2020 | INKsights Blog
Bloomberg Law is known for its coverage of the business...
How Law Firm Marketers Can Use Client Testimonials Ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it makes sense that law firms...
How to Comply With Attorney Advertising Ethics Rules (Without Going Crazy)
Michelle Calcote King | Jan. 21, 2020 | INKsights Blog
Let’s say you’re a marketer at a regional law firm,...
Spread the Cheer! How to Do Holiday Marketing the Right Way for B2B and Professional Services
Michelle Calcote King | Nov. 20, 2019 | INKsights Blog
Ah, the holidays. A time when we’re surrounded by warm...
Boo! Five Scary Pitfalls to Avoid During Law Firm Marketing Budget Season
Michelle Calcote King | Oct. 24, 2019 | INKsights Blog
*Foreboding, creepy music plays* Our law firm marketer hero is alone in the office, at her desk. Everyone else went...
From Blah to Ah-ha! How to Write Law Firm Case Studies That Win New Business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit...
The Hidden Costs of Cutting Your Legal Marketing Budget
Michelle Calcote King | Jun. 19, 2019 | INKsights Blog
Note: This post was first published on the Thomson Reuters...
7 Decisions to Make Before Beginning a Content Project
Michelle Calcote King | Jun. 6, 2019 | INKsights Blog
Content projects — such as website updates and new bios, practice group descriptions, case studies and project descriptions — may...
8 Ways to Get People to Sign Up for Your Newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s...
Lessons From the 2019 Legal Marketing Association Annual Conference
Michelle Calcote King | Apr. 12, 2019 | INKsights Blog
This week, more than 1,500 attendees gathered in Atlanta, Georgia,...