Knowledge Center
Professional B2B Content Marketing Writers: Why You Need ‘Em and How to Find ‘Em
Michelle Calcote King | Nov. 10, 2017 | INKsights Blog
By far, the number-one challenge we hear from prospects and clients when it comes to content marketing is finding the...
7 Steps to Developing a Law Firm Content Marketing Strategy
Michelle Calcote King | Sep. 27, 2017 | INKsights Blog
While law firms are prolific content generators, very few firms have a documented content marketing...
Thought Leadership vs. Lead Generation: Why Legal Blogging Needs a Strategic Update
Michelle Calcote King | Sep. 22, 2017 | INKsights Blog
At the Legal Marketing Association’s Southeastern Conference last week in Charlotte, North Carolina, in a...
Content Marketers: 7 Ways to Improve Your Subject-matter-expert Interviews
Michelle Calcote King | Jul. 12, 2017 | INKsights Blog
Get the information you need to create persuasive, insightful content by conducting better interviews I’ll let you in on a...
4 AEC Industry Lessons From Hubspot’s INBOUND Conference
Michelle Calcote King | Nov. 14, 2016 | INKsights Blog
Friday morning I was listening to Alec Baldwin live (yes, he did a few Trump...
Behind the Screens: A Glimpse Inside Our Content Marketing Process
Michelle Calcote King | Jun. 1, 2016 | INKsights Blog
Turning another year older makes you reflect on all you’ve accomplished. Five loooonnnnngggg years ago...
Content Marketing Strategy: Do SEO Keywords Matter Anymore?
Michelle Calcote King | Mar. 2, 2016 | INKsights Blog
Remember when keyword stuffing rose to popularity? A rash of websites was built, stuffed with keywords that search engine optimization...
Inbound Marketing and Inbound Sales: The New Peanut Butter ‘n’ Jelly
Michelle Calcote King | Oct. 16, 2015 | INKsights Blog
If you read our blog regularly or follow Rep Ink on social media, you know...
9 Reasons Your Content Marketing Isn’t Working
Michelle Calcote King | Jul. 20, 2015 | INKsights Blog
More marketers are spending time, money and resources on content marketing than ever before. In...
How to Market and Grow a Professional Services Business
Michelle Calcote King | Jun. 8, 2015 | INKsights Blog
7 lessons I learned in my first four years of business (and a few extra tips) Last week, Reputation Ink...
Why Your Content is Now Your Brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm, I worked in other advertising...
Why Longer Content Works in Today’s 140-character, Soundbite, Snackable, Tweet-frenzied World
Michelle Calcote King | Mar. 24, 2015 | INKsights Blog
How many times have you heard that no one reads anything longer than a 140-character...