Knowledge Center
Professional B2B content marketing writers: Why you need ‘em and how to find ‘em
Michelle Calcote King | Nov. 10, 2017 | Inksights
By far, the number-one challenge we hear from prospects and clients when it comes to content marketing is finding the...
7 steps to developing a law firm content marketing strategy
Michelle Calcote King | Sep. 27, 2017 | Inksights
While law firms are prolific content generators, very few firms have a documented content marketing...
Thought leadership vs. lead generation: Why legal blogging needs a strategic update
Michelle Calcote King | Sep. 22, 2017 | Inksights
At the Legal Marketing Association’s Southeastern Conference last week in Charlotte, North Carolina, in a...
Content marketers: 7 ways to improve your subject-matter-expert interviews
Michelle Calcote King | Jul. 12, 2017 | Inksights
Get the information you need to create persuasive, insightful content by conducting better interviews I’ll let you in on a...
4 AEC industry lessons from HubSpot’s INBOUND conference
Michelle Calcote King | Nov. 14, 2016 | Inksights
Friday morning I was listening to Alec Baldwin live (yes, he did a few Trump...
Behind the Screens: A glimpse inside our content marketing process
Michelle Calcote King | Jun. 1, 2016 | Inksights
Turning another year older makes you reflect on all you’ve accomplished. Five loooonnnnngggg years ago...
Content marketing strategy: do SEO keywords matter anymore?
Michelle Calcote King | Mar. 2, 2016 | Inksights
Remember when keyword stuffing rose to popularity? A rash of websites was built, stuffed with keywords that search engine optimization...
Inbound Marketing and Inbound Sales: the new peanut butter ‘n’ jelly
Michelle Calcote King | Oct. 16, 2015 | Inksights
If you read our blog regularly or follow Rep Ink on social media, you know...
9 reasons your content marketing isn’t working
Michelle Calcote King | Jul. 20, 2015 | Inksights
More marketers are spending time, money and resources on content marketing than ever before. In...
How to market and grow a professional services business
Michelle Calcote King | Jun. 8, 2015 | Inksights
7 lessons I learned in my first four years of business (and a few extra tips) Last week, Reputation Ink...
Why your content is now your brand
Michelle Calcote King | May. 5, 2015 | Inksights
I’ll admit it. Before I started my own marketing firm, I worked in other advertising...
Why longer content works in today’s 140-character, soundbite, snackable, tweet-frenzied world
Michelle Calcote King | Mar. 24, 2015 | Inksights
How many times have you heard that no one reads anything longer than a 140-character...