Knowledge Center

7 Ways to Overcome Content Marketing’s Biggest Challenge: Just Getting It Done

Michelle Calcote King | Apr. 24, 2018 | INKsights Blog

We’ve all heard it before: “I just can’t get my subject-matter experts to give me the information I need.” “We...

Legal Marketers: Here’s How to Get General Counsel’s Attention, Straight From the Horse’s Mouth

Michelle Calcote King | Apr. 17, 2018 | INKsights Blog

Four marketing strategies are particularly effective, says panel of GCs...

Crisis PR and the FIU Bridge Collapse: 8 Ways to Prepare Your AEC Firm for the Worst

Michelle Calcote King | Mar. 30, 2018 | INKsights Blog

“By the time you hear the thunder, it’s too late...

3 Simple Ways Law Firms Can Promote Litigation Wins

Michelle Calcote King | Mar. 19, 2018 | INKsights Blog

For litigation firms and practice groups, promoting your wins can be an uphill battle. Client confidentiality, multi-year timelines, last-minute rulings,...

How to Become a Legal Public Relations Star: Be Like Jack

Michelle Calcote King | Feb. 6, 2018 | INKsights Blog

Becoming a trusted media source can be an incredible boon...

Professional B2B Content Marketing Writers: Why You Need ‘Em and How to Find ‘Em

Michelle Calcote King | Nov. 10, 2017 | INKsights Blog

By far, the number-one challenge we hear from prospects and...

7 Steps to Developing a Law Firm Content Marketing Strategy

Michelle Calcote King | Sep. 27, 2017 | INKsights Blog

While law firms are prolific content generators, very few firms have a documented content marketing strategy. According to Greentarget’s 2017 State...