Knowledge Center
6 Ways to Get the Most From Your Public Relations Agency [updated]
Michelle Calcote King | Mar. 5, 2019 | INKsights Blog
If you’ve ever worked with a public relations agency — or any consulting firm or professional services provider for that...
How to Get Your Employees to Share Your Content (and Why It’s So Important)
Michelle Calcote King | Feb. 5, 2019 | INKsights Blog
You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging...
6 Questions to Ask Before You Hire a Professional Content Writer
Michelle Calcote King | Jan. 21, 2019 | INKsights Blog
High-quality content is rocket fuel for today’s marketing strategies. But...
8 Common Mistakes Lawyers Make on Their Blogs [updated]
Michelle Calcote King | Jan. 15, 2019 | INKsights Blog
The legal industry has embraced blogging like no other. Blogging and lawyers are a natural fit — lawyers love to...
Need to Persuade an Audience? Use These 5 Powerful Messaging Techniques
Michelle Calcote King | Jun. 21, 2018 | INKsights Blog
If you’ve watched the show “Mad Men,” you may have...
3 PR Takeaways From Cision’s 2018 ‘Global State of the Media’ Report
Michelle Calcote King | May. 8, 2018 | INKsights Blog
Nowadays, the media is the news. With a president who...
4 Reasons Marketers Must Shift Toward a ‘Knowledge Extraction’ Mindset
Michelle Calcote King | May. 2, 2018 | INKsights Blog
Marketers… if you had to describe your most important role in one or two words, what would you say? My...
7 Ways to Overcome Content Marketing’s Biggest Challenge: Just Getting It Done
Michelle Calcote King | Apr. 24, 2018 | INKsights Blog
We’ve all heard it before: “I just can’t get my...
Legal Marketers: Here’s How to Get General Counsel’s Attention, Straight From the Horse’s Mouth
Michelle Calcote King | Apr. 17, 2018 | INKsights Blog
Four marketing strategies are particularly effective, says panel of GCs...
Crisis PR and the FIU Bridge Collapse: 8 Ways to Prepare Your AEC Firm for the Worst
Michelle Calcote King | Mar. 30, 2018 | INKsights Blog
“By the time you hear the thunder, it’s too late to build the ark.” —Unknown It’s everyone’s worst nightmare in...
3 Simple Ways Law Firms Can Promote Litigation Wins
Michelle Calcote King | Mar. 19, 2018 | INKsights Blog
For litigation firms and practice groups, promoting your wins can...
How to Become a Legal Public Relations Star: Be Like Jack
Michelle Calcote King | Feb. 6, 2018 | INKsights Blog
Becoming a trusted media source can be an incredible boon...