Knowledge Center
Marketing Automation is Not a Strategy (and It’s Useless Without Content)
Michelle Calcote King | Jan. 26, 2015 | INKsights Blog
Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please read this blog post first....
Want Employees to Learn and Grow? Let Them Blog
Michelle Calcote King | Jan. 9, 2015 | INKsights Blog
How content marketing can fuel employee learning and development I...
Converting Website Visitors Into Customers—the Content Marketing Conversion Process Explained
Michelle Calcote King | Dec. 12, 2014 | INKsights Blog
With any marketing, the end goal is to make money,...
The Content Shock is Coming: What to Do About It
Michelle Calcote King | Nov. 13, 2014 | INKsights Blog
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog...
Law Firm Marketing: Are Ads and ‘Paid Profiles’ in Legal Directories Worth It?
Michelle Calcote King | Oct. 6, 2014 | INKsights Blog
As legal marketers, we are regularly asked by our law...
Marketers and Sales Execs: Stop Annoying, Start Nurturing
Michelle Calcote King | Oct. 2, 2014 | INKsights Blog
How to convert marketing leads to customers through lead nurturing...
Marketing Automation: What It is and Why You Need It
Michelle Calcote King | Sep. 18, 2014 | INKsights Blog
Virtually every industry on the planet is being revolutionized by technology, and marketing is no different. In the past, sellers...
Word Economy: Not Just Good Writing—good Marketing
Michelle Calcote King | Aug. 26, 2014 | INKsights Blog
“If I had more time, I would have written a...
Still Using Newswires as Part of Your Public Relations Strategy? It’s Time to Reconsider That
Michelle Calcote King | Aug. 19, 2014 | INKsights Blog
Remember the good old days when you would publish a...
This Isn’t Your Mama’s Public Relations Anymore
Michelle Calcote King | Aug. 12, 2014 | INKsights Blog
I’ve worked in marketing and public relations for nearly two decades now, and the only constant in this field throughout...
Content Marketing and the Plain Language Movement: What You Need to Know
Michelle Calcote King | Jul. 31, 2014 | INKsights Blog
In 1970, Citibank set in motion a series of events...
Death to Lorem Ipsum: Why Content Must Come First in Website Design
Michelle Calcote King | Jun. 10, 2014 | INKsights Blog
As website content writers and strategists, we’ve been involved in...