Knowledge Center
Converting Website Visitors Into Customers—the Content Marketing Conversion Process Explained
Michelle Calcote King | Dec. 12, 2014 | INKsights Blog
With any marketing, the end goal is to make money, right? If you talk to some marketers, you’d think their...
The Content Shock is Coming: What to Do About It
Michelle Calcote King | Nov. 13, 2014 | INKsights Blog
At the beginning of this year, noted marketing thought leader...
Law Firm Marketing: Are Ads and ‘Paid Profiles’ in Legal Directories Worth It?
Michelle Calcote King | Oct. 6, 2014 | INKsights Blog
As legal marketers, we are regularly asked by our law...
Marketers and Sales Execs: Stop Annoying, Start Nurturing
Michelle Calcote King | Oct. 2, 2014 | INKsights Blog
How to convert marketing leads to customers through lead nurturing Ever browse through a store, and a sales rep just...
Marketing Automation: What It is and Why You Need It
Michelle Calcote King | Sep. 18, 2014 | INKsights Blog
Virtually every industry on the planet is being revolutionized by...
Word Economy: Not Just Good Writing—good Marketing
Michelle Calcote King | Aug. 26, 2014 | INKsights Blog
“If I had more time, I would have written a...
Still Using Newswires as Part of Your Public Relations Strategy? It’s Time to Reconsider That
Michelle Calcote King | Aug. 19, 2014 | INKsights Blog
Remember the good old days when you would publish a press release to a newswire like PR Newswire or BusinessWire...
This Isn’t Your Mama’s Public Relations Anymore
Michelle Calcote King | Aug. 12, 2014 | INKsights Blog
I’ve worked in marketing and public relations for nearly two...
Content Marketing and the Plain Language Movement: What You Need to Know
Michelle Calcote King | Jul. 31, 2014 | INKsights Blog
In 1970, Citibank set in motion a series of events...
Death to Lorem Ipsum: Why Content Must Come First in Website Design
Michelle Calcote King | Jun. 10, 2014 | INKsights Blog
As website content writers and strategists, we’ve been involved in many projects that go like this: An information architecture (the...
What is Native Advertising Anyway?
Michelle Calcote King | May. 20, 2014 | INKsights Blog
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr...
Want Media Coverage? Four Reasons to Start Blogging Today
Michelle Calcote King | May. 6, 2014 | INKsights Blog
I’ve been doing PR for nearly two decades. DECADES. That’s...