Knowledge Center
That’s a Wrap! Air New Zealand’s response to delay, Jesse Ventura’s reputation battle, Facebook integrates Instagram into ad strategy, and TSA crowdsources
Michelle Calcote King | Aug. 1, 2014 | INKsights Blog
Thank goodness it’s Friday! We’ve had an exciting week here at Reputation Ink and are about to have even more...
Content marketing and the plain language movement: what you need to know
Michelle Calcote King | Jul. 31, 2014 | INKsights Blog
In 1970, Citibank set in motion a series of events that eventually gave birth to...
Six ways to get the most from your public relations agency
Michelle Calcote King | Jun. 24, 2014 | INKsights Blog
If you’ve ever worked with a public relations agency—or any consulting firm or professional services...
That’s a Wrap! Redskins trademark canceled, Delta World Cup giraffe faux pas, email list-building strategies, creating the Disney experience
Michelle Calcote King | Jun. 20, 2014 | INKsights Blog
We made it to Friday! What a week. We enjoyed a quick trip to Atlanta to present to the Legal...
That’s a Wrap: PR firms’ truce with Wikipedia, LinkedIn’s new profile design, Gatorade apologizes to LeBron and more
Michelle Calcote King | Jun. 13, 2014 | INKsights Blog
We’re excited to launch a new feature today on INKsights. That’s a Wrap is our...
Death to lorem ipsum: why content must come first in website design
Michelle Calcote King | Jun. 10, 2014 | INKsights Blog
As website content writers and strategists, we’ve been involved in many projects that go like...
What is native advertising anyway?
Michelle Calcote King | May. 20, 2014 | INKsights Blog
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms with “in-feed ads,” and media...
Want media coverage? Four reasons to start blogging today
Michelle Calcote King | May. 6, 2014 | INKsights Blog
I’ve been doing PR for nearly two decades. DECADES. That’s a long time to be...
Why your company needs an editorial board (and how to go about forming it)
Michelle Calcote King | Apr. 22, 2014 | INKsights Blog
Editorial boards are an age-old tradition at newspapers. Back when traditional media wielded more influence,...
General counsel reaffirm power of personalization in legal marketing
Michelle Calcote King | Apr. 12, 2014 | INKsights Blog
At last week’s Legal Marketing Association annual conference in Orlando, three highly accomplished general counsel addressed more than 1,000 legal...
Three lessons from Cinnabon’s president: form unlikely partnerships, think like a hot shot and embrace risk
Michelle Calcote King | Apr. 9, 2014 | INKsights Blog
Last week I had the pleasure of attending the Legal Marketing Association’s national conference in...
How to stand out in a sea of content
Michelle Calcote King | Apr. 8, 2014 | INKsights Blog
We know now that content marketing isn’t a fad. In fact, it’s the hottest thing...