Knowledge Center
How Much Should You Spend on Marketing During a Recession? Here’s What the Research Says
Michelle Calcote King | Apr. 13, 2020 | INKsights Blog
As COVID-19 sweeps the world, our economy is quickly going down the toilet (along with stockpiles of toilet paper). Unfortunately,...
How Law Firms Should Communicate About Coronavirus
Michelle Calcote King | Mar. 14, 2020 | INKsights Blog
Unless you’re living under a rock (which might be a...
Meet the Legal Media: Angel Coker, The Birmingham Business Journal
Michelle Calcote King | Mar. 4, 2020 | INKsights Blog
Name any major metropolitan area in the United States and...
Meet the Legal Media: Rebekah Mintzer, Bloomberg Law
Michelle Calcote King | Feb. 20, 2020 | INKsights Blog
Bloomberg Law is known for its coverage of the business of law, particularly Big Law. It has become a go-to...
How Law Firm Marketers Can Use Client Testimonials Ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing...
How to Comply With Attorney Advertising Ethics Rules (Without Going Crazy)
Michelle Calcote King | Jan. 21, 2020 | INKsights Blog
Let’s say you’re a marketer at a regional law firm,...
Spread the Cheer! How to Do Holiday Marketing the Right Way for B2B and Professional Services
Michelle Calcote King | Nov. 20, 2019 | INKsights Blog
Ah, the holidays. A time when we’re surrounded by warm wishes, those we love — and a never-ending sales pitch...
Boo! Five Scary Pitfalls to Avoid During Law Firm Marketing Budget Season
Michelle Calcote King | Oct. 24, 2019 | INKsights Blog
*Foreboding, creepy music plays* Our law firm marketer hero is...
From Blah to Ah-ha! How to Write Law Firm Case Studies That Win New Business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit...
The Hidden Costs of Cutting Your Legal Marketing Budget
Michelle Calcote King | Jun. 19, 2019 | INKsights Blog
Note: This post was first published on the Thomson Reuters Legal Executive Institute blog. It’s the classic chicken-and-egg problem: You...
7 Decisions to Make Before Beginning a Content Project
Michelle Calcote King | Jun. 6, 2019 | INKsights Blog
Content projects — such as website updates and new bios,...
8 Ways to Get People to Sign Up for Your Newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s...