Knowledge Center
Spread the cheer! How to do holiday marketing the right way for B2B and professional services
Michelle Calcote King | Nov. 20, 2019 | Inksights
Ah, the holidays. A time when we’re surrounded by warm wishes, those we love — and a never-ending sales pitch...
Boo! Five scary pitfalls to avoid during law firm marketing budget season
Michelle Calcote King | Oct. 24, 2019 | Inksights
*Foreboding, creepy music plays* Our law firm marketer hero is alone in the office, at...
From blah to ah-ha! How to write law firm case studies that win new business
Michelle Calcote King | Sep. 24, 2019 | Inksights
This post was first published on Law Journal Newsletters. Visit any law firm’s website and...
What to do when the media gets it wrong
Michelle Calcote King | Jul. 17, 2019 | Inksights
You carefully craft a press release. You go through rounds of internal edits and approvals. The quote is massaged more...
The hidden costs of cutting your legal marketing budget
Michelle Calcote King | Jun. 19, 2019 | Inksights
Note: This post was first published on the Thomson Reuters Legal Executive Institute blog. It’s...
7 decisions to make before beginning a content project
Michelle Calcote King | Jun. 6, 2019 | Inksights
Content projects — such as website updates and new bios, practice group descriptions, case studies...
8 ways to get people to sign up for your newsletter
Michelle Calcote King | May. 16, 2019 | Inksights
Want the good news or the bad news first? Let’s go with the good news: Email marketing is incredibly effective...
What B2B marketers can learn from my Instagram-famous dancing friend
Michelle Calcote King | Apr. 17, 2019 | Inksights
Last month, I was sitting backstage at The Ellen DeGeneres Show as my good friend...
Lessons from the 2019 Legal Marketing Association Annual Conference
Michelle Calcote King | Apr. 12, 2019 | Inksights
This week, more than 1,500 attendees gathered in Atlanta, Georgia, for the 2019 Legal Marketing...
![6 ways to get the most from your public relations agency [updated]](https://www.rep-ink.com/wp-content/uploads/2019/03/RepInk-blog-MostFromPR.jpg)
6 ways to get the most from your public relations agency [updated]
Michelle Calcote King | Mar. 5, 2019 | Inksights
If you’ve ever worked with a public relations agency — or any consulting firm or professional services provider for that...
Why B2B marketers can’t afford to ignore email marketing
Michelle Calcote King | Feb. 19, 2019 | Inksights
If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing...
How to get your employees to share your content (and why it’s so important)
Michelle Calcote King | Feb. 5, 2019 | Inksights
You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging videos. Created valuable e-books and...