Knowledge Center
How Law Firm Marketers Can Use Client Testimonials Ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it makes sense that law firms...
How to Comply With Attorney Advertising Ethics Rules (Without Going Crazy)
Michelle Calcote King | Jan. 21, 2020 | INKsights Blog
Let’s say you’re a marketer at a regional law firm,...
Four 2020 Legal Marketing Trends We’re Watching
Michelle Calcote King | Jan. 7, 2020 | INKsights Blog
It’s hard to fathom that it’s 2020. Where the heck...
Spread the Cheer! How to Do Holiday Marketing the Right Way for B2B and Professional Services
Michelle Calcote King | Nov. 20, 2019 | INKsights Blog
Ah, the holidays. A time when we’re surrounded by warm wishes, those we love — and a never-ending sales pitch...
Boo! Five Scary Pitfalls to Avoid During Law Firm Marketing Budget Season
Michelle Calcote King | Oct. 24, 2019 | INKsights Blog
*Foreboding, creepy music plays* Our law firm marketer hero is...
From Blah to Ah-ha! How to Write Law Firm Case Studies That Win New Business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit...
What to Do When the Media Gets It Wrong
Michelle Calcote King | Jul. 17, 2019 | INKsights Blog
You carefully craft a press release. You go through rounds of internal edits and approvals. The quote is massaged more...
The Hidden Costs of Cutting Your Legal Marketing Budget
Michelle Calcote King | Jun. 19, 2019 | INKsights Blog
Note: This post was first published on the Thomson Reuters...
7 Decisions to Make Before Beginning a Content Project
Michelle Calcote King | Jun. 6, 2019 | INKsights Blog
Content projects — such as website updates and new bios,...
8 Ways to Get People to Sign Up for Your Newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s go with the good news: Email marketing is incredibly effective...
What B2B Marketers Can Learn From My Instagram-famous Dancing Friend
Michelle Calcote King | Apr. 17, 2019 | INKsights Blog
Last month, I was sitting backstage at The Ellen DeGeneres...
Lessons From the 2019 Legal Marketing Association Annual Conference
Michelle Calcote King | Apr. 12, 2019 | INKsights Blog
This week, more than 1,500 attendees gathered in Atlanta, Georgia,...