Knowledge Center
How to Edit Your Law Firm’s Wikipedia Page: 3 Golden Rules
Michelle Calcote King | May. 28, 2022 | INKsights Blog
Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page...
5 ways to get more media coverage for your firm in 2022
Michelle Calcote King | Nov. 16, 2021 | INKsights Blog
If your 2022 goals include increasing awareness of your law...
11 ways attorneys can improve their chances of securing speaking engagements
Michelle Calcote King | Sep. 13, 2021 | INKsights Blog
Several years ago, I set out to become an industry...
Why you should focus your marketing on one (or a few) industries
Michelle Calcote King | Aug. 2, 2021 | INKsights Blog
This article originally appeared in DRI’s The Voice. We’ve all heard the age-old adage: “Half the money I spend on...
Why podcasting is an introverted lawyer’s dream networking tool
Michelle Calcote King | May. 30, 2021 | INKsights Blog
The last time I went to a networking event (over...
Why law firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | May. 6, 2021 | INKsights Blog
Brands that have a higher “share of voice” than their...
The end of ‘done for you’ marketing: why attorneys must partner with marketers on knowledge extraction
Michelle Calcote King | Feb. 19, 2021 | INKsights Blog
Demonstrating expertise through content such as blog posts, bylined articles, in-depth reports, videos, podcasts and webinars is the most effective...
6 Ways Lawyers Can Use Downtime to Build for the Future
Michelle Calcote King | May. 21, 2020 | INKsights Blog
While much has been written about how to network and...
How Lawyers Should Network During the Coronavirus Crisis
Michelle Calcote King | Apr. 23, 2020 | INKsights Blog
Wendy Merrill is the Founder & Chief Rainmaker of StrategyHorse Consulting...
How Much Should You Spend on Marketing During a Recession? Here’s What the Research Says
Michelle Calcote King | Apr. 13, 2020 | INKsights Blog
As COVID-19 sweeps the world, our economy is quickly going down the toilet (along with stockpiles of toilet paper). Unfortunately,...
How Law Firms Should Communicate About Coronavirus
Michelle Calcote King | Mar. 14, 2020 | INKsights Blog
Unless you’re living under a rock (which might be a...
Meet the Legal Media: Angel Coker, The Birmingham Business Journal
Michelle Calcote King | Mar. 4, 2020 | INKsights Blog
Name any major metropolitan area in the United States and...