Knowledge Center
Why podcasting is an introverted lawyer’s dream networking tool
Michelle Calcote King | May. 30, 2021 | INKsights Blog
The last time I went to a networking event (over a year ago thanks to COVID-19), I remember sitting in...
Why law firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | May. 6, 2021 | INKsights Blog
Brands that have a higher “share of voice” than their...
The end of ‘done for you’ marketing: why attorneys must partner with marketers on knowledge extraction
Michelle Calcote King | Feb. 19, 2021 | INKsights Blog
Demonstrating expertise through content such as blog posts, bylined articles,...
How to write better client alerts: 10 of the best tips
Michelle Calcote King | Feb. 1, 2021 | INKsights Blog
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their...
5 Considerations for Law Firms Speaking Out on the #blacklivesmatter Movement
Michelle Calcote King | Jun. 3, 2020 | INKsights Blog
“Believe in something. Even if it means sacrificing everything.” Nike’s...
6 Ways Lawyers Can Use Downtime to Build for the Future
Michelle Calcote King | May. 21, 2020 | INKsights Blog
While much has been written about how to network and...
Law Firm Communications and COVID-19: What’s Next?
Michelle Calcote King | May. 1, 2020 | INKsights Blog
I was honored to be part of a panel discussion last week, hosted by three Florida Legal Marketing Association (LMA)...
How Lawyers Should Network During the Coronavirus Crisis
Michelle Calcote King | Apr. 23, 2020 | INKsights Blog
Wendy Merrill is the Founder & Chief Rainmaker of StrategyHorse Consulting...
How Much Should You Spend on Marketing During a Recession? Here’s What the Research Says
Michelle Calcote King | Apr. 13, 2020 | INKsights Blog
As COVID-19 sweeps the world, our economy is quickly going...
How Law Firms Should Communicate About Coronavirus
Michelle Calcote King | Mar. 14, 2020 | INKsights Blog
Unless you’re living under a rock (which might be a good place to be right now), you know we are...
Meet the Legal Media: Angel Coker, The Birmingham Business Journal
Michelle Calcote King | Mar. 4, 2020 | INKsights Blog
Name any major metropolitan area in the United States and...
Meet the Legal Media: Rebekah Mintzer, Bloomberg Law
Michelle Calcote King | Feb. 20, 2020 | INKsights Blog
Bloomberg Law is known for its coverage of the business...