Knowledge Center
How to write better client alerts: 10 of the best tips
Michelle Calcote King | Feb. 1, 2021 | Inksights
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their...
5 considerations for law firms speaking out on the #blacklivesmatter movement
Michelle Calcote King | Jun. 3, 2020 | Inksights
“Believe in something. Even if it means sacrificing everything.” Nike’s update to its famous “Just...
6 ways lawyers can use downtime to build for the future
Michelle Calcote King | May. 21, 2020 | Inksights
While much has been written about how to network and build business during the coronavirus...
Law firm communications and COVID-19: What’s next?
Michelle Calcote King | May. 1, 2020 | Inksights
I was honored to be part of a panel discussion last week, hosted by three Florida Legal Marketing Association (LMA)...
How lawyers should network during the coronavirus crisis
Michelle Calcote King | Apr. 23, 2020 | Inksights
Wendy Merrill is the Founder & Chief Rainmaker of StrategyHorse Consulting Group, providing leadership, professional and...
How much should you spend on marketing during a recession? Here’s what the research says
Michelle Calcote King | Apr. 13, 2020 | Inksights
As COVID-19 sweeps the world, our economy is quickly going down the toilet (along with...
How law firms should communicate about coronavirus
Michelle Calcote King | Mar. 14, 2020 | Inksights
Unless you’re living under a rock (which might be a good place to be right now), you know we are...
Meet the Legal Media: Angel Coker, The Birmingham Business Journal
Michelle Calcote King | Mar. 4, 2020 | Inksights
Name any major metropolitan area in the United States and it more than likely has...
Meet the Legal Media: Rebekah Mintzer, Bloomberg Law
Michelle Calcote King | Feb. 20, 2020 | Inksights
Bloomberg Law is known for its coverage of the business of law, particularly Big Law....
How law firm marketers can use client testimonials ethically
Michelle Calcote King | Jan. 29, 2020 | Inksights
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it makes sense that law firms...
How to comply with attorney advertising ethics rules (without going crazy)
Michelle Calcote King | Jan. 21, 2020 | Inksights
Let’s say you’re a marketer at a regional law firm, with offices in six states....
Four 2020 legal marketing trends we’re watching
Michelle Calcote King | Jan. 7, 2020 | Inksights
It’s hard to fathom that it’s 2020. Where the heck did a decade go? I...