Knowledge Center
How to Measure the ROI of Your Law Firm’s PR
Michelle Calcote King | Oct. 7, 2025 | INKsights Blog
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the...
Reputation Readiness: How AEC Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Sep. 30, 2025 | INKsights Blog
Just like you, I saw the Coldplay concert drama play...
Top B2B Marketing Trends for Professional Services in 2025
Michelle Calcote King | Jan. 13, 2025 | INKsights Blog
I’m sharing some trends I believe any professional services firm...
Navigating the AI Revolution: What You Need to Know if Your Marketing Agency Uses AI
Michelle Calcote King | Sep. 30, 2024 | INKsights Blog
How much more efficient and effective does AI actually make marketing agencies?
Why AEC Firms Need to Know About the ‘Excess Share of Voice’ Rule
Michelle Calcote King | Mar. 28, 2023 | INKsights Blog
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that...
What AEC Firms Need to Know About Google’s ‘Helpful Content’ Algorithm Update
Michelle Calcote King | Nov. 30, 2022 | INKsights Blog
Google recently launched a ‘helpful content’ update to its search...
How to Edit Your Law Firm’s Wikipedia Page: 3 Golden Rules
Michelle Calcote King | May. 28, 2022 | INKsights Blog
Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page...
5 ways to get more media coverage for your firm in 2022
Michelle Calcote King | Nov. 16, 2021 | INKsights Blog
If your 2022 goals include increasing awareness of your law...
11 ways attorneys can improve their chances of securing speaking engagements
Michelle Calcote King | Sep. 13, 2021 | INKsights Blog
Several years ago, I set out to become an industry...
Why you should focus your marketing on one (or a few) industries
Michelle Calcote King | Aug. 2, 2021 | INKsights Blog
This article originally appeared in DRI’s The Voice. We’ve all heard the age-old adage: “Half the money I spend on...
Why podcasting is an introverted lawyer’s dream networking tool
Michelle Calcote King | May. 30, 2021 | INKsights Blog
The last time I went to a networking event (over...
Why law firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | May. 6, 2021 | INKsights Blog
Brands that have a higher “share of voice” than their...