Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Merry and Bright: A Blueprint for Creating Your AEC Firm’s Holiday Card
Reputation Ink | Nov. 5, 2024 | INKsights Blog
Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card
These 12 Ai Tools Can Help Professional Services Firms Create Thought Leadership Content
Raychel Lean | Aug. 28, 2024 | INKsights Blog
Here are 12 AI tools that can support the creation…
How to Prepare for a Broadcast Interview (Even When You’re Dreading It)
Kathryn Bracho | Jul. 26, 2024 | INKsights Blog
How to make that dreaded on-cam interview easier for yourself.
How to Best Utilize the Chambers and Partners USA Portal for Your Firm
Ashton Nichols | Jul. 10, 2024 | INKsights Blog
Legal marketers and attorneys might have used the Chambers portal in the past as a place to pull badges and…
Interacting With Reporters at Conferences: A Guide for Legal and AEC Professionals
Raychel Lean | Jun. 5, 2024 | INKsights Blog
At conferences, expos and other industry events, the sea of…
How AEC Firms Can Craft a Winning DBIA Awards Submission
Reputation Ink | Mar. 26, 2024 | INKsights Blog
Because the DBIA Awards are so competitive, they require a…
How to Build Your Speaking Strategy Before This Year’s Conference Season
Reputation Ink | Mar. 26, 2024 | INKsights Blog
Speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to prospects.
Touting Your Award Wins: How to Stay in Compliance With Legal Marketing Ethics Rules
Ashton Nichols | Dec. 22, 2023 | INKsights Blog
If you subscribe to our newsletter, then you know that…
Going for Gold: How to Build a Reputation as an AEC Industry Safety Leader
Reputation Ink | Dec. 21, 2023 | INKsights Blog
Building a reputation as a safety leader is a highly…
Shutting the Revolving Door: How AEC Firms Can Leverage Marketing for Employee Retention
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Labor woes have the architecture, engineering, and construction (AEC) industries in a choke hold. A decreased interest in the trades…
Looking for a Marketing and PR Agency? Consider Niche AEC Specialists
Reputation Ink | Oct. 23, 2023 | INKsights Blog
If your company or firm’s marketing team needs a little…
How to Grow Your Law Practice With a Podcast
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation…
